Case Analysis Of Emirates Airlines

Emirates was started in 1985 with two aircrafts leased from Pakistan International Airport and start-up capital of $10 million. Two years later, the aircraft that the company first bought was delivered to Dubai. The company continued on a growth trajectory even in 1990 when the political situation in the region deteriorated with the Iraqi and Kuwait conflict. Over the second decade, the airline expanded its network throughout the Middle East, Asia, Europe and Africa. As the 21st century was beginning though, Emirates remained relatively unknown in the global stage. However, as the global airline industry sought to adapt to the 9/11 reality in late 2001, Emirates sensationally announced a 15 billion order of wide-body aircrafts. Even before …show more content…
An interview with stationery duty manager and a survey on Emirates (Appendix 1) reveal that delays at the check-in counter because of the passenger luggage poses the biggest challenge for the airline. Significant time is spent in printing the bag tags and sorting baggage. The various procedures involved delay the loading of the baggage to the aircraft and the departure time. Considering the high level at which tracking systems and technologies have been developed, it is a surprise that airlines has not improved the tracking of its customers’ bags (Stellin). This is pronounced by the millions of dollars that airlines lose because of delays in flight departures caused by baggage delays (McCartney). The situation prompts focus on developing a system to handle the baggage delay problem that the Emirates faces. This paper seeks to address this problem by proposing an online baggage tag printing …show more content…
However, Emirates has managed solve this by opening another hub in Dubai World Central (DWC). The construction of the DWC, in particular, was part of the $32 billion expansion project that Dubai Airports launched in September 2014 to develop the world biggest airport projected to have its ultimate capacity exceeding 200 million passengers on annual basis. The DWC was developed with Dubai Expo 2020 in mind. It is expected to have profound implications on the position of Dubai as a trade hub. The airport links Jebel Ali seaport through the Dubai Logistics Corridor and facilitates easy access to Jebel Ali, the site for the Expo 2020. The future projections of Emirates are positive in relation to the advantages offered by the location of the DWC. Furthermore, it will be at the center of the legacy impact that the Expo 2020 will have that is likely to enabling Dubai develop the framework of the mega airport city (Dubai Airports). Already, Emirates has managed to establish a strong reputation globally. This was exemplified by Emirates taking the honor of being the World’s Best Airline in 2016 at Skytrax World Airline Awards 2016 based on survey of airline passengers (Investment Corporation of Dubai