Macdonald: The Fast Growth Of Social Media

During the past few years we all have seen the fast growth of social media. Some 85 percent of the 7.1 billion people in the world have access to the Internet. Around the world, there are some 1.28 billion Facebook users, with 540 million on YouTube, 187 million on LinkedIn, and 255 million on Twitter. Social media are sites were people freely interact, sharing and discussing information through words, pictures, and videos, and it has become an outstanding source of communication between the big companies and its public. A good example of this is the case of the world’s largest fast food chain, MacDonald. This corporation counts with a social media director, named Rick Wion, who has tried to develop an outstanding online-social interaction between this famous company and the outside world.
Macdonald has been through a few uncomfortable situation around social media. In 2011 it was created the hashtag #seriouslyMacDonald as a consequence of a racist sign posted in a window of one of the franchises. …show more content…
Macdonald learned this from a misused of one of its Hashtags They were trying to highlight the values of their product in commercials with its farmers and ranchers promoting the freshness of the items sold in the franchises around the world. This campaign moved into social media with the hashtag called #MacDStories. The disaster came in when the people started using this hashtag to tell bad experiences with MacDonald’s food. Under this example we can clearly see one of the biggest disadvantages of social media. The public relations people hope the information to take the way they want to, but at the end of the day we must recognize the public will make it flow to the direction they want. He made a wise decision deleting the hashtag out of Twitter; at the end this was nothing but bad advertisement. There were not better way to stop the people’s