Consumerism In America

Improved Essays
From the wake of the devastating World War I, the Jazz Age emerged in 1920 and led to vast changes especially those in political, social, and cultural categories. No longer was producerism the prime of economic life, but rather consumerism took over and pushed for big changes. In the following thirty years, until 1950, America went through some major events including the Great Depression, World War II, and the Marshall Plan. All of these events were what ultimately led to the changes in the American identity, as they influenced the American way of thinking and therefore her way of acting.
The first world war shocked the world, and led to many consequent changes. After the devastation, the American economy soared and consequently the nation
…show more content…
The society became known as a “consumer society” where privatized consumption replaced the spirited citizenship that had characterized the previous century. Economic gain became the focus after the war, and once it became evident that consumption was the “prime mover of economic life” thrift and producerism was placed lower as the marketers began focusing on their clients spending more on their products. Politics were also influenced by this post war consumerism, as the “consumer movement” flourished, and the “distribution age” began as coined by Ralph Borsodi. In fact, it became common knowledge that the American citizen’s “first importance to his country [became] that of consumer” (Muncie Chamber of Commerce) as the consumerism led to the economic power that America craved. However, only 9 years after the rise of consumerism the stock market crashed leading to great economic depression.This depression led to an inability to find sufficient jobs to feed families. This unemployment spike was combated by the forced removal of immigrants, especially those of Mexican descent. The crash was so devastating after the economic high that the nation was on, leading to the …show more content…
Prior to this economic devastation, there was also debate over the bible or science having educational power. The famous Scopes trial taking place in 1925, best showcased these two dramatically opposite viewpoints. From the religious vigor of the bible belt to the scientific push of the other states, a just outcome was never met. American society could see both options as valid theories of creation. After the trial though, there were still friends among the two differing viewpoints proving America to be a true melting point yet a place of acceptance for its citizens. However, not all citizens were welcomed with open arms as showcased by the removal of Mexican citizens and the persecution of Japanese after WWII. Beginning in the curtails of the Great Depression, the rise of Hitler and his atrocities shocked the world. When Japan bombed Pearl Harbor, America entered the war and the fight against tyranny and inhumane actions. In the wake of this war, America had changed again.The nation decided to use some of their money to create the Marshall Plan and send aid to the recovering European nations. This plan though not completely useful

Related Documents

  • Improved Essays

    New Deal Dbq

    • 397 Words
    • 2 Pages

    The unemployment rate rose steeply. As a result, many lost their homes and some even took their own lives. America was in the midst of the “Great Depression” with little to no hope of recovery. During this time, the industrial production declined, the banks were failing and, farmers couldn’t afford to harvest their crops leaving them to fester (history.com) while many people starved.…

    • 397 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    World War 1 had several positive and several negative effects on society as well as the American economy and way of life for average citizens. First, there was a great economic boom during the years of the war, followed by a severe postwar recession. Manufacturers of weapons and farmers especially prospered as they were directly involved with supplying the soldiers off at war. Also, as manufacturers were needed in greater numbers, unemployment rates fell drastically, subsequently improving the quality of life for many Americans. At the same time, the United States acted as a bank, lending cash and goods to its allies at war, further boosting the economy.…

    • 1548 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    A quarter of the way through the century the worst economic recession in history hit America. The populus of the United states lived through ten grueling years of hardship up until the year America entered the war. The entire country raised itself from the ground and stood proud not only against its enemies but for the ideals it stood for. World War Two brought on a new wave of American idealism and propelled the country into an age of world dominance. From there, their war changed to a fight for democracy in the west against the communists in the east.…

    • 1027 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Seabiscuit Transformation

    • 1401 Words
    • 6 Pages

    In the late 1920’s there America had an increase in people living in the cities rather than in farms. This radical change swept many Americans into what is known as “consumer society.” This was a time of prosperity and an economic boom. Not shortly after did America faces the worst economic crisis it ever had in that time. The stock market crashed and banks everywhere were out of money, thousands if not millions of Americans lost everything; from their money in the banks to their jobs to their houses.…

    • 1401 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Jazz was a huge social change in the 1920s because World War I just ended and now they had time to enjoy leisure activities, such as listening to fun music. Prior to the 1920s, people were too focused on the war, so this music was a new scenery for them. Finally, America changed economically through strikes. After the Great War, people were finally able to protest. They were unable to protest before because the government did not allow strikes during wartime.…

    • 434 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    America in the 1920s -- a period characterized by rapid modernization, economic prosperity, and abundant wealth. It is truly one of the most iconic periods in America’s brief history, from the barrage of new products hitting the market to the dramatic changes in lifestyle American people underwent. With this era of economic growth came the rise of consumerism and, as a direct result, a change in advertising techniques. Americans were being exposed to the fruits of capitalism, and they were embracing it. In addition, the 1920s saw a plethora of progressive social changes.…

    • 1336 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    and others. From 1965 there has been the largest wave of immigration in American history, which has brought increased diversity to America. In the last fifty years the economy has shifted from an industrial to a service economy, and has experienced periods of prosperity and recession. Increased development of technology in the 1990s, has changed how America functions.…

    • 1029 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Gilding In The Gilded Age

    • 393 Words
    • 2 Pages

    The term gilding is used to describe the process of covering an object with a thin top layer of gold or another precious metal onto an object that is not precious in of itself. This was the beginning that led to the period of rapid economic growth, but also much social conflict in the final three decades of 19th century. In essence an object looks to be very precious and expensive because it looks to be made of gold; however, looks are deceiving, the objects only covered by a very thin layer of gold on the surface. Mark Twain uses the term Gilded Age to describe the period between 1870 -1900. During this time the United States experienced an expanding population, dramatic technological advances, improved transportation, financial innovations…

    • 393 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    In A Consumers' Republic: The Politics of Mass Consumption in Postwar America, author Lizabeth Cohen focuses on how the American culture of abundance and consumption influenced many political, socioeconomic and cultural changes in the decades proceeding the end of World War II. She argues that mass consumerism is deeply rooted in the modern American experience. Cohen first uses the prologue of A Consumers' Republic to introduce her own personal story, having grown up during the beginnings of the age of mass consumption. She claims that the purpose of including her personal story was not to demonstrate it's uniqueness, but instead insinuates that it was something along the lines of a common experience in the middle of the 20th century.…

    • 909 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Roaring 20's Essay

    • 1066 Words
    • 5 Pages

    The Roaring 20’s The 1920’s in the United States were a decade of prosperity. Known as the Roaring 20’s or the Jazz Age, the U.S. was booming economically and evolving socially. The economy became the strongest in the world and social and cultural dynamism was on the rise. With the beginnings of mass culture, celebrities, songs, dances, and clothing turned the 20 's into a decade of fads.…

    • 1066 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    When tackling his theory of these institutions reinforcing consumerism namely media he is quick to point out that it’s become the dominant form of leisure time, this then inherently lets his readers know that it has become a part of our culture. He follows up with a study that found that for every additional hour of television people watched every week, they spent and additional $208 a year on stuff. In this example he shows the end result of the media and marketing influencing our culture. The second pillar, government, also pushed the agenda that consumerism is within our culture. Assadourian points out when the U.S President George W. Bush and U.K Prime Minister Tony Blair encouraged…

    • 965 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    1920s Consumerism Essay

    • 1088 Words
    • 5 Pages

    The 1920’s can be described as the old way of life clashing with the new way of life. This time period was a reaction to what happened in the war. World War I and consumerism affected the United States in the 1920s because the economy fluctuated with good and bad change, professional and college athletics and the arts thrived socially, and culturally there was continued segregation for immigrants and blacks, women’s rights improved, and argumentative views proved hard times in America. Economically, the United States flourished at first after the war, but gradually fell into a depression.…

    • 1088 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    American Consumerism

    • 1106 Words
    • 5 Pages

    Groceries or the newest iPhone? Rent or the concert in a week? College tuition or a trip to Europe? Regularly, decisions similar to the ones before are made on a constant basis. In an ideal world, the choices wouldn't seem so difficult to pick from; buy what one needs now and apply the leftover money for pleasurable activities.…

    • 1106 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    This caused the United States ' economy to dramatically increase and the nation 's wealth grew to more than double it 's original size during this time as well. All this was due to the formation of the consumer society, where everyone spent more money. America…

    • 1172 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Consumerism: The Good, The Bad and The Ugly Why are we as a country convinced that the more money and material possessions we have the happier we’d be? Working at Target I have a front row view to the overconsumption we don’t even realize we do. The amount of food we buy just to be thrown away, the amount of furniture we try to make room for and the amount of on sale items we couldn’t pass up. Target Corporation is only set up for one reason, for consumption. The line between need and want grows thinner every day.…

    • 1131 Words
    • 5 Pages
    Improved Essays

Related Topics