The world in Aldous Huxley’s Brave New World has one main goal and that is technological process. The morals and aspirations of their society are not those of our society today such as love, family, and success, but based more on industry, economy, and technological improvement. As Huxley always said “progress is lovely.” (Huxley 98) . The citizens are not concerned with themselves, but are conditioned to view the world as technologically oriented. The mentality that these people are taught is that invention is the key goal of mankind. Consumerism and productivism are the purpose of life in Huxley’s utopian society.
