Bernie Sanders Campaign Analysis

Through the Bernie Sanders Campaign, I learned much about the workings and effects of campaigns. Campaigns depend strongly on our social nature as humans and have the ability to shape cultures around them. They also impact the political environment surrounding the elections. As is their purpose campaigns play a large role in the election process.
Campaigns are reliant on human nature. In order to become involved with a campaign, a potential volunteer usually needs to know someone who is already part of the campaign. I found this out because until one of my friends started talking about Badgers for Bernie, I did not know how to get involved with the campaign. Even after that, in order to set up trips to volunteer, we needed to go through the organization’s president because she knew many of the field organizers and volunteers in the states surrounding us. In addition to this, as I was canvassing, I would often meet people who wanted to be volunteers but did not know where a campaign office was, what there was to do, or who ask about volunteering. The …show more content…
Due to the interdependent effects of the social aspect of campaigns and their outreach, campaigns are able to increase or decrease voter turnout as well as change what issues are discussed in an election. This is because when a population’s desires for the president shift, candidates must either shift to a position where they will hold the majority of votes or lost the election. The Sanders campaign is a prime example of this. It has emphasized affordable education, healthcare, war, and other issues that are important to the millennial generation which has become the largest population among eligible voters. In response to this, the Clinton campaign has shifted its focus onto these issues in an attempt to gain the millennial vote for the general election. Effective campaigns are able to direct culture in such a way as to increase support of its