The Willpower Instinct Chapter 4 Analysis

In the chapter four of The Willpower Instinct, the author Kelly McGonigal talks about human morals and the consequences we bear as a result of falling into brain traps. In the chapter she uses simple analogies to help us understand our impulses. The chapter talks about how strong morals can cause epic failures and create misunderstandings. The author describes in great details the concept of Moral Licensing and the effects of it. Researchers defined it as a right you giving yourself to make questionable choices when you carry out good deeds. The author writes, “Sometimes we make a conscious choice to give in to temptation.” The chapter four makes it quite easy to proses. Everybody wants to feel good about their virtues and unfortunately that can …show more content…
She believes that when people moralize anything it will cause problems in the future. She wants us to stop putting labels on our behavior and accept our choices. In my opinion, the four chapter of this book is very well written and deserves a lot of praise. I read it with a great interest and joy. The author makes a good recommendations and gives valuable inside into human nature in the chapter four. I related to the quite a lot of the information in it. This chapter affected me because it gave good suggestions on working to become a better person. For example, it helped me to pay better attention to my behaviors and encouraged me to make a better choices. I was able to find some solutions to deal with my own problems in the proses of reading the chapter four. The simple proposals in this chapter makes self-improvement feel very easy. For me, it was also interesting to read about the scientific research about the human morals. I learned a lot of interesting new facts while reading this chapter. I was surprised to find out about halo effect and how it can influence my shopping choices. I was not consciously aware of this effect and reading about it made me think