Introduction
The album “Trilogy” (refer to appendix for Album artwork) is produced and sung by a popular artist that goes by the name of The Weeknd. The Weeknd who’s an R&B artist is born on the 16th of February 1990 in Toronto, Canada (Kellman, 2016). On 2011, The Weeknd released three different mixtapes; “House of Balloons”, “Echoes of Silence” and “Thursday” with them being free to listen to. By 2012, he decided to combine these three mixtapes into the album “Trilogy” by remastering the songs and adding three additional tracks resulting into thirty songs overall (Aspray, 2012). The album is mainly about alcohol, sex and drugs; however, his voice is angelic and sings his soul out in comparison to the great Michael Jackson. Dirty Diana is …show more content…
57). The album can be bought virtually and physically. Virtual stores such as iTunes, Amazon mp3, Spotify, and YouTube. Physical stores such as BestBuy, HMV Canada, Target and EBay. The Weeknd has his own record label “XO” and he decided to merge and sign with republic records, a record company in the United States, which also handles his distribution (Alexis, 2012). Indirect distribution requires one or more intermediaries to pass the product towards the consumers (Armstrong et al., 2015). Therefore, the record company “Republic Records” would distribute his album to the retailer and then the retailer would finally distribute it to the consumer, and that is the Channel 2 from the customer marketing channels (Armstrong et al., 2015, p. 339). His album is distributed selectively as there aren’t many outlets that sells the album. It can be found virtually in the UK, but if the album is sold in a physical store then it can be found mostly across North America (HMV Canada, 2016). That will require less intermediaries which will reduce the cost of distribution and can produce a higher amount of profit by the record
The album “Trilogy” (refer to appendix for Album artwork) is produced and sung by a popular artist that goes by the name of The Weeknd. The Weeknd who’s an R&B artist is born on the 16th of February 1990 in Toronto, Canada (Kellman, 2016). On 2011, The Weeknd released three different mixtapes; “House of Balloons”, “Echoes of Silence” and “Thursday” with them being free to listen to. By 2012, he decided to combine these three mixtapes into the album “Trilogy” by remastering the songs and adding three additional tracks resulting into thirty songs overall (Aspray, 2012). The album is mainly about alcohol, sex and drugs; however, his voice is angelic and sings his soul out in comparison to the great Michael Jackson. Dirty Diana is …show more content…
57). The album can be bought virtually and physically. Virtual stores such as iTunes, Amazon mp3, Spotify, and YouTube. Physical stores such as BestBuy, HMV Canada, Target and EBay. The Weeknd has his own record label “XO” and he decided to merge and sign with republic records, a record company in the United States, which also handles his distribution (Alexis, 2012). Indirect distribution requires one or more intermediaries to pass the product towards the consumers (Armstrong et al., 2015). Therefore, the record company “Republic Records” would distribute his album to the retailer and then the retailer would finally distribute it to the consumer, and that is the Channel 2 from the customer marketing channels (Armstrong et al., 2015, p. 339). His album is distributed selectively as there aren’t many outlets that sells the album. It can be found virtually in the UK, but if the album is sold in a physical store then it can be found mostly across North America (HMV Canada, 2016). That will require less intermediaries which will reduce the cost of distribution and can produce a higher amount of profit by the record