The Walt Disney Company: Mckinsey 7s Model the Entertainment King

2439 Words Mar 18th, 2014 10 Pages
The Walt Disney Company: The Entertainment King
Starting as a young boy from Missouri, farmer Walter Elias Disney set out to make a mark on society. After first joining the Red Cross in World War I, he came back determined to be an artist. After moving to Hollywood in 1923 with his older brother Roy, they founded Disney Brothers Studio. After diversifying as much as possible, Disney had a firm grasp on the global market share until the 1980’s where the company’s revenues began to slump in the film industry. Luckily Sid Bass invested $365 million in order to rescue the company and bring an end to all hostile takeover attempts. Disney’s billion dollar powerhouse status in the entertainment industry can be broken down and analyzed using the
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Disney continued to expand market share by increasing television presence with programs such as Mickey Mouse Club and Disneyland. Walt Disney was very clever in that his television programs were a bid at stirring interest in a huge outdoor entertainment park of the same name. Walt in all actuality, started designing this theme park two years prior at WED Enterprises, a separate organization which was free from the pressures of unions and stockholders. In 1955 Disneyland was opened for the first time and was an enormous success. This success was attributed largely in part to the technologically advanced park attractions as well as Walt’s commitment to excellence in all facets of park operation. EPCOT was the next major competitive advantage being designed behind the scenes at Disney. With 27,000 acres of land near Orlando purchased, Walt died before the fruition of his “experimental prototype community of tomorrow.”
Roy O. Disney succeeded his brother and opened Tokyo Disneyland and Walt Disney World which instantly became the top-grossing parks in the world. Roy even began to operate two on-site resorts, the first hotels operated by Disney, even including its own in-house travel company to generate traffic in the park. Live shows such as “Disney on Parade” or “Disney on Ice” were located in major cities all over the world and helped increase global market share for Disney. In 1983

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