When I was reading the assignment about Vellus Products I learned a lot about the way they started and are operating today. I found it interesting on how she started from a just a little idea of hers going into what it has become to this day. Some of the key areas I want to talk about today will include what exactly Vellus Prodcuts are, what lessons about successful exporting can be derived from the Vellus case, and also How important has the government assistance been to the company. So let me start off by telling you a little about Vellus Products. Vellus Prodcuts is a company that specializes in dog or animal shampoo, mostly dog shampoo. Sharon Doherty came up with idea in 1991 when she realized regular shampoo just doesn’t cut it for
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I believe there can be multiple lessons learned from the Vellus case. One of the biggest lessons I would have to say would be exploring the market, if you are able to explore different markets to find the best one suitable for your company you will be able to have a higher chance to succeed. Another lesson is all about relationships. Doherty stated “relationships are very important for successful exporting. She went out of her way to meet and talk with her consumers and buyers to help them that goes a long ways helping both parties it’s a win win” (Hall Page 507). The last lesson to me would have to be when you need help don’t be afraid to ask someone get help when you need to before you regret it and possible …show more content…
Like I talked about up above the company was able to to grow and expand due to the help it was able to get from government assistance. They learned many different ways to go about working with different buyers doing background checks before dealing with them to know if they are reliable or not. Just have to do your homework when wanting to branch out like exporting goods. So short story short get help when need it like Vellus was able to get to find new markets you can possible succeed in before just jumping on the first thing that comes
I believe there can be multiple lessons learned from the Vellus case. One of the biggest lessons I would have to say would be exploring the market, if you are able to explore different markets to find the best one suitable for your company you will be able to have a higher chance to succeed. Another lesson is all about relationships. Doherty stated “relationships are very important for successful exporting. She went out of her way to meet and talk with her consumers and buyers to help them that goes a long ways helping both parties it’s a win win” (Hall Page 507). The last lesson to me would have to be when you need help don’t be afraid to ask someone get help when you need to before you regret it and possible …show more content…
Like I talked about up above the company was able to to grow and expand due to the help it was able to get from government assistance. They learned many different ways to go about working with different buyers doing background checks before dealing with them to know if they are reliable or not. Just have to do your homework when wanting to branch out like exporting goods. So short story short get help when need it like Vellus was able to get to find new markets you can possible succeed in before just jumping on the first thing that comes