How Does Holiday Music Affect Consumer Behavior

It’s the time of year where holiday music becomes apart of the variety of music we, as consumers, are exposed to. Ranging from radio, Christmas carollers, malls, and coffee shops. Christmas songs originate from Christian and religious traditions celebrating the birth of Jesus and bringing feelings of rejoice to those around them. The purpose of most holiday music is to positively affect the listener at all three levels of listening. The place I decided to focus on this type of music specifically was while grocery shopping at a Superstore. As a marketing management student I take close notice to aspects of a store that might affect customers buying decisions. Christmas and holiday music are very popular worldwide and as consumers we encounter it in most stores over the month of December. The reason this captivated my attention was that I noticed at a sensual listening level, the catchy holiday music that I hear so rarely had me nodding and singing along in my head. Most Christmas music, from orchestral to modern, is between an andante to allegro tempo, making for a captivating aspect. Some other qualities that most holiday music consists of are the instruments and how they consists of a variety of strings and woodwinds. Sometime …show more content…
The types of music consumers are exposed to can affect their mood and buying habits. Superstore has more holiday food on the shelves such as eggnog and gingerbread houses this time of year that are probably sold more frequently with the Christmas music being played. While grocery shopping can be somewhat of a tedious chore, the overall atmosphere of Superstore was very uplifting; I even caught an elderly man singing along to the background Christmas music that was being played. Although not abiding to all religions in the store, demographically this type of music suits all ages whether bringing a family to the store or shopping