A cultural myth is something to reinforce object or something to sell it and persuade people about it. Some people do believe some advertisements are useful, and a benefit for people. In “On Reading a video text” author Robert Scholes explains that commercials are important for people to have a good beneficial. The term ideology means people beliefs something without questioning it. For example, a commercial shows us video is like video can tell and people will know this the video was editing but idea is a message and a commercial is trying to tell us what is a message is in this video. There are two kind of advertisements are that is good for people and save their lives like “(The most beautiful seat belt commercial ever …show more content…
In business, people try to sell products, so they create advertisements with magical edits that can convince people to buy this product. Also, they are trying to tell people like “our product is always the best.”According to a commercial by State Farm called “State Farm Commercial – Magic Jingle Disappearing Agents” in the video show us agents disappear while they working or relaxing that means they go to costumers to help them when the costumer needs help, and they can get covered by insurance. For example, one had accident and has State Farm Insurance, he can call insurance and he will get covered to fix his car or give him money to buy a new car. However, Scholes explains that how video was organized and show us the best thing they have or can do for help. Also, they trying to attract people and tell them about this product are the best. For example, commercials manipulate the video to attract and tell how fast they can serve people when they get car accident. In the video has a good idea is organized as well and deliver a message to people. Sometimes commercial organizes this video for their business. Scholes says “how baseball leagues are organized, for instance, and how the game is played and myth what constitutes success, for example. And what initiation is.”(623) he explains that amount of cultural knowledge as well like set up and instruction, how to do this and how to do organize it. Some people believe …show more content…
Scholes’s idea told us how to commercial organized and prepared for people to attract them to buy their product. Also, they publish and advertise it everywhere, and also people can hear it from a radio, or see it from newspapers, a television, or even on the YouTube. Some commercials give people idea how much beneficial is. For example, commercial tells people to wear seat belt in order to survive from car accident or get less injured. Also, commercial is trying to give people message from advertisements that have a good beneficial. Ideological it means people believe something without questioning. In the advertisements have many ideas show to people a different way like commercial with a video was editing as same time they try to give a massage to people about something or a great value. In opinion, it is important to have that kind of massage to aware people like they would get bad result if they did not wear seat belt. After that people should understand the concept of commercial and why they are trying to attract people to their