The value chain includes six channels: technology development, product design, manufacturing, marketing, distribution, and service.
1. Technology Development: Harlequin does not use a clear technology, however the company’s process choices and requirements establish consistency and recognition for consumers.
2. Product Design: Harlequin products are standardized, meaning they share a common style and format. The series are similar in “content, length, artwork size, basic formats, and print.” All Harlequin books are consistent in design, measuring 105 millimeters by 168 millimeters , and in retailer placement, selling on the shelves of supermarkets and drugstores . Harlequin products are differentiated and distinctive. The product lines consist of eight different series, from Harlequin American Romance to Harlequin Temptation. …show more content…
Harlequin should avoid the single-title market. In order for success, Harlequin would have to completely reorganize its business model. A new business model requires additional investments in product development, marketing, and distribution. Harlequin would need to reorganize its current supply system and distribution systems. In order to implement changes, Harlequin would have to invest capital. Since the series market is no longer increasing, Harlequin would be reducing its current revenue. Author management differs between the two industries. In the single-title market an author is grouped into three categories: brand new, mid-list, and best-seller. Contracts with best-selling authors are unique and individualized. In the past, Harlequin’s contracts focused on consistency among product lines. Thus in order to enter into the single-title market Harlequin would have to recruit new authors. Harlequin’s previous system which concentrated upon consistency among products would have to be modified in order to support
1. Technology Development: Harlequin does not use a clear technology, however the company’s process choices and requirements establish consistency and recognition for consumers.
2. Product Design: Harlequin products are standardized, meaning they share a common style and format. The series are similar in “content, length, artwork size, basic formats, and print.” All Harlequin books are consistent in design, measuring 105 millimeters by 168 millimeters , and in retailer placement, selling on the shelves of supermarkets and drugstores . Harlequin products are differentiated and distinctive. The product lines consist of eight different series, from Harlequin American Romance to Harlequin Temptation. …show more content…
Harlequin should avoid the single-title market. In order for success, Harlequin would have to completely reorganize its business model. A new business model requires additional investments in product development, marketing, and distribution. Harlequin would need to reorganize its current supply system and distribution systems. In order to implement changes, Harlequin would have to invest capital. Since the series market is no longer increasing, Harlequin would be reducing its current revenue. Author management differs between the two industries. In the single-title market an author is grouped into three categories: brand new, mid-list, and best-seller. Contracts with best-selling authors are unique and individualized. In the past, Harlequin’s contracts focused on consistency among product lines. Thus in order to enter into the single-title market Harlequin would have to recruit new authors. Harlequin’s previous system which concentrated upon consistency among products would have to be modified in order to support