The Utilization of Flash Mob and Viral Marketing as a Promotional Tools
A thesis proposal presented to the Faculty of Communication President University in partial fulfillment of the Qualitative Research Communication Subject Assignment, Concentration Public Relations
1.1 Background of Study
In recent years, with the innovation of promotion tools, print media and broadcast media that know as main promotional tools have a new challenged, as many new promotion tools that appear with the uniqueness and the power to attract and influence people .Generally speaking, the majority of companies has started to use new forms of promotion …show more content…
Looking at the number of participant that support the campaign and also the number of viewer surely indicate that the campaign run properly. It can expect companies or organizations to be more involved in use Flash Mob and Viral Marketing as a promotional tool.
1.2 Company Profile
Mizone an Isotonic drink that consist of five vitamins (E, B1, B3, B6, and B12) and electrolyte (Na +, Mg2 +, Ca2 +, Cl-) help provide nutrition for our bodies. Isotonic drinks can help replace fluids lost through sweat, because the activities of daily living. Mizone, is one of isotonic product that well known in Indonesia, is a product that use new promotional tools that known as Flash Mob. Mizone is one of the most successful flash mobs marketing campaign; they create a message and used Flash mob and Viral Marketing as a media to convey the message. Mizone City Project becomes the grand title