The Use Of Sex In Advertising

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Sex in advertising has never been about selling sex it has been about selling the product. Sex in advertising is tool that it used to grab their attention, and get the consumer to recall the advertisement when they are in the store trying to find the best product for their money. The way Elliot Springs was using sex in advertising was creating buzz, and getting more and more people to look for the advertisements to see what happened next. This rises the question of what methods of using sex in advertising are the worst and at what point does it go too far.

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