Essay on The use of Porter Generic strategies

3041 Words Dec 4th, 2013 13 Pages
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Essay Sample: Page 2
During this period lots of

investments have been made for modernizing the

accommodation structures and to increase the volume of the

green-field investments.

Within the context of hotel industry from Romania, recent

changes have seriously affected industry profitability,

forcing hotels to adopt a variety of business strategies. For

that reason, we have assumed to find hotels pursuing Porter’s

generic strategies in both a mutually exclusive manner, as

well as in hybrid forms. Although various studies have

examined the application of Porter’s strategies to different

industries [12], [13], [14], [15], [16], [17], no study has

examined to what extent the various strategic types are

prevalent in the Romanian hotel industry.

This study has its aim to analyze the strategies used in the

Romanian hotel industry and to determine if there is any

evidence that could link these strategies to the generic

strategies developed by Michael Porter [8]. The relevance of

the study lies in the fact that it simplifies the complex reality

of the hotel industry indentifying the way in which managers

make use of the business strategies they implement.

This paper is organized in several sections. It starts with a

brief review about the strategic management and the role of

generic strategies. A description of the
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