Introduction
Walking around a college campus, you will see a large number of students looking at their smartphones. Usage of smartphone devices has risen year after year among students entering college with 83 percent reporting to regularly use a smartphone in 2014, up from 72 percent in 2013. (Stansbury, 2014, p. 2) With this reality, Arizona State University (ASU) students are entering college with a variety of experience and, presumably, expectations on using mobile apps while in college. The University Technology Office (UTO) wants to keep up with the changing technologies and present students with mobile apps they want and need to connect with campus services to be successful at ASU.
I am the Director of Products and Business Analysis and member of a team in the UTO Development department. In this role, I want to understand what students need, want and expect in …show more content…
There are two models I will focus on are, technology acceptance model (TAM) and the task–technology fit model (TTF). These two models focus on the explaining technology utilization and users performance. (Dishaw & Strong, 1999, p. 9) Fred D. Davis wrote in his dissertation in 1986 about a theoretical model that would come to be known as the Technology Acceptance Model (TAM). (Davis, 1986, p. 7) Then in 1989 Davis (1989, p. 320) wrote in more detail about the relationship between perceived usefulness and the perceived ease of use. Davis was not writing about particular technology; he was writing about why people use a technology, and what we believe or perceive the technology to be. His research focused on our perceptions. Davis (1989, p. 320) defined perceived ease of use (PEOU) as “the degree to which a person believes that using a particular system would be free from effort” and perceived usefulness (PU) “the degree to which a person believes that using a particular system would enhance his or her job
Walking around a college campus, you will see a large number of students looking at their smartphones. Usage of smartphone devices has risen year after year among students entering college with 83 percent reporting to regularly use a smartphone in 2014, up from 72 percent in 2013. (Stansbury, 2014, p. 2) With this reality, Arizona State University (ASU) students are entering college with a variety of experience and, presumably, expectations on using mobile apps while in college. The University Technology Office (UTO) wants to keep up with the changing technologies and present students with mobile apps they want and need to connect with campus services to be successful at ASU.
I am the Director of Products and Business Analysis and member of a team in the UTO Development department. In this role, I want to understand what students need, want and expect in …show more content…
There are two models I will focus on are, technology acceptance model (TAM) and the task–technology fit model (TTF). These two models focus on the explaining technology utilization and users performance. (Dishaw & Strong, 1999, p. 9) Fred D. Davis wrote in his dissertation in 1986 about a theoretical model that would come to be known as the Technology Acceptance Model (TAM). (Davis, 1986, p. 7) Then in 1989 Davis (1989, p. 320) wrote in more detail about the relationship between perceived usefulness and the perceived ease of use. Davis was not writing about particular technology; he was writing about why people use a technology, and what we believe or perceive the technology to be. His research focused on our perceptions. Davis (1989, p. 320) defined perceived ease of use (PEOU) as “the degree to which a person believes that using a particular system would be free from effort” and perceived usefulness (PU) “the degree to which a person believes that using a particular system would enhance his or her job