The article emphases the purpose of investigating the influence of choice to well being by establishing clear cut definitions and procedural measures. Through subtitles the paper was organized in passages. Different …show more content…
Although shown to be excessive and tailored to certain scenarios, distinct relatable experiences strengthen the reader’s ability to decipher arguments. For instance, rhetorical questions such as, “Have you ever bought an expensive pair of shoes only to discover that they are so uncomfortable… (Schwartz, 2004)” challenges the reader to relate it to their own lives. Bold introductory statements are made at the beginning of each section to be then reasoned out in a logical “general to specific" approach. Furthermore, the overall message “More choice is not always better … for maximizers (Schwartz, 2004)”, is consistently maintained throughout the article. Not only does it present flow between passages, it upholds Schwartz’s stance so that readers can connect the overall message more …show more content…
The choice of diction allows the study to be quite straightforward and helps readers to understand the text in a simplistic way. Schwartz utilizes a lot of pronouns such as “we”, “you” and “I” to once again add to the inclusive strategy. These pronouns effectively strengthen the persuasive effect of the article as it insinuates that the readers share and agrees viewpoint presented. This type of diction also allows the author to address the audience personally. Hyperbolic and metaphoric subtitles demonstrated such as The Curse of High Expectations and Recipe for Unhappiness are used to complement this personal connection from the use of satire. Although heavily opinionated, the article presents a call to action acknowledging the counter argument. By stating, “A life without significant choice would be unlivable (Schwartz, 2004)”, Schwartz demonstrates inclusiveness within the argument to prove he is not entirely against given choice. Proposing a call to action to reflect on the importance of choice provides all readers with the chance to agree with the author’s stance. This tone enlivens the article and expands its inclusiveness, consequently allowing the readers to be easily