The Truth Behind The Minds Of Advertising Companies Essay

854 Words Oct 9th, 2016 4 Pages
Watching TV, listening to the radio, and streaming funny videos on the internet, these activities are big in American culture. However, think about this, how many times while watching a favorite television show does it take a break to commercial? Also, how long are those commercial breaks? Advertising companies want to get their product out there in anyway they can. Whether it be through cellular devices, televisions, and radios. Author of “Champagne Taste, Beer Budget”, Delia Cleveland, explains her difficulties being dragged in my designer brands and how it’s affected her life. It is as if marketers are taking over technology with commercials filled with glitz and glam. In an article written by Jay Chait, he defines the truth behind the minds of advertising companies. The most effective advertising strategies used by marketers today are jingles/slogans and celebrity endorsements.
First off, hearing the words commercial jingles many songs come to mind which results in singing. Jingles can be heard pretty much anytime, anywhere. My younger cousin would always sing the radio ad, Kars4Kids. Although after the twentieth time it starts to become annoying. The thing is my cousin caught the “jingle bug” from the radio. Plus, this bug can be very contagious. Those little tunes are played so much that they work their way into our heads and never leave. The advertising companies have succeeded in doing their job. Marketers make jingles catchy on purpose to stick in the heads of…

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