Advertising has been around for a long period of time, and has changed over the years. It is the best way for companies to attract people like magnets to their products. Consumers appeal to entertaining advertisements that leave them with the reaction “wow... I got to have that product”. My advertisement features NBA star player Russel Westbrook with a mountain Dew dirt bike and Mountain Dew drink as well. Throughout the commercial he mentions “Don’t do they”, with a list of instructions of what he should not do. At the end Westbrook says, “Don’t do they, do”. This is a good message to readers that can be utilized by everyone. This relates to Jib Fowles, explaining “This is the drive that energizes …show more content…
This ad is extremely effective because it targets the fans of the NBA in a positive way, by giving them a quote to live by.
To commence, the purpose of this ad is for Mountain Dew to gain exposure by joining with the NBA. In Figure 1 Russell Westbrook is advertising Mountain Dew by drinking out of the bottle. The ad does a great way of promoting the product and leaving readers with a good message. The company accomplishes this by using star player Russel Westbrook to showcase their product. They start with flashbacks of situations that Westbrook encountered. Showing those flashbacks will shed insight om what a NBA plyer might go through. Bringing emotion will always reel in the reader because then they will feel as if they can relate. The ad was also thrilling by having Westbrook attempt a dunk with a dirt bike, making sure to have the mountain dew …show more content…
For example, the ad shows how Westbrook was told not to eat seafood in Oklahoma, but he still did. The advertisers did a great job in relating confidence into the ad. Sometimes you must step up in what you believe in, and not back down. Also, the Mountain Dew logo is emphasized to catch the reader’s attention. At the end of the ad it signifies the partnership between Mountain Dew and the NBA. It’s done in a way for both parties to gain exposure, which is a win win situation. A lot goes into creating an effective ad. Companies must make their producing appealing. For example, In the mountain Dew commercial, Westbrook makes mountain dew look like the best drink in the world. Nevertheless, advertisers must make it remarkable, so the viewers will end up purchasing the product. However, some ads aren’t family friendly leading to small audience, this ad was effective and family friendly leading to a positive