The Truman Show Advertising Analysis

Advertisements are everywhere, inside magazine pages, during television commercials, the clips before the movie at the movie theater; ads cannot be escaped as they are a part of Americans’ lives. The movie, The Truman Show, is based on a man named Truman whose life was staged for a television show ever since he was a baby, making a hit out of his life and marketing multiple products without Truman’s knowledge. If Truman from The Truman Show were to compare his life with Americans today, he would unquestionably agree that he and many Americans are exposed to watching advertisements, whether they are aware of the situation or not. Advertising is a big part of the American culture and American Dream and it helps promote products and services to help with the American economic system. In the recent advertisement for the new Benefit brow products that launched this year, the ad creates a …show more content…
The ad shows various brow products that Benefit has created and they are surrounded with magical dust around them. This sexist approach shows the tough, powerful activities that men do are done with ease while women have to take care of their appearance. In Benefit’s “Bold is Beautiful Project”, it promotes confidence, empowerment, and strength in women to “empower big dreams and bold moves” to charities. It is unusual how Benefit, a big, powerful company, wants women to be strong and independent, yet the young model in the ad for their brow products and services is portrayed as useless and naïve. Benefit, in reality, is contradicting their claim on women empowerment because the model is show as helpless and as if she need men to do all of the work for her. Benefit’s ad demonstrates sexism and does not stand by what their campaign in fighting