Evolution Of Fashion Research Paper

1651 Words 7 Pages
Fashion is described in many ways. According to the Oxford dictionary, fashion is "a popular or latest style of clothing, hair, decoration or behavior". It is a way people express themselves physically. Fashion is a form of art. It is a sign of communication and a way of expressing oneself. As in the words of Blair Waldorf, "fashion is the most powerful art there is. It 's movement, design, and architecture all in one. It shows the world who we are and who we 'd like to be. Just like your scarf suggests that you 'd like to sell used cars." Fashion is how designers express their ideas and inspiration. Despite how fashion is described, it is indeed a world full of creativity, breakthroughs, and endless possibilities. Fashion plays an important …show more content…
(When Did Humans Start Wearing Clothes?) Evidence suggests that early humans cut hides and skins of animals into shapes they like, making holes for the head and arms (anthropology.net). Some even draped leaves over their body. At this stage, people wore clothes to keep themselves warm from the cold weather. Soon people started wearing clothes not only to keep warm. In other words, clothes were serving beyond mere functionality. They started to become important symbols in a culture. The oldest human 's fashion dating to 36000 years ago was found in the Republic of Georgia (When Did Humans Start Wearing Clothes?). Clothing fashion began to evolve and become more complex from just animal skins and leaves. People started weaving fabric and wore garments that were made of linen. The garments were kept simple by simply wrapping a cloth around the body and held in place by a belt made from sewn strip of fabric (Pre historic clothing). Although early clothes were more basic and uncomplicated in form and design than the clothing we wear today, the ancient world was a far more colorful world than we imagine. People added colors to their clothing. Woven linen fabrics from wild flax had evidently been dyed with colors such as black, gray, turquoise and pink (These vintage). Since then, clothing fashion began to arise at an alarming rate with the role of technology and trade in clothing manufacture around the mid-1300s that …show more content…
Fashion works together with advertising to appear glamorous to outsiders. The use of advertising in the fashion industry started as early as in the Victorian period (Fashion Journalism 37). Advertisements are a powerful existence that drives the hunger for consumerism. Effective advertisements can reach to a mass group of people quickly through television, print, radio, and show by creating visual impact. Advertising can also be done by celebrities and social media, which both play a primary role in the fashion industry in this globalization era. Celebrities serve as prominent figures in the fashion industry. While their popularity generates attention, they make effective salesmen. A product gains immediate credibility when a celebrity promotes it, which in turn, drives sales up (Risks and rewards). In addition, the fashion show is another way fashion advertising targets potential customers to bring out the popularity of their product. Being a form of visual merchandising, it connects designers and potential buyers by showcasing the newest trend, which eventually leads to great commercial benefits. And now with the help of technology, the influence of social media has transformed the fashion industry. As social media has become the dominant source of information, it creates a platform for the users to engage with brands immediately, making all types of fashion more accessible. By scrolling through new stories,

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