The main purpose of the document, The Tobacco Conspiracy, is to educate the consumer and provide proper education surrounding the tobacco industry. Accordingly, the …show more content…
To illustrate, an important meeting taking place in 1953 consisted of many senior executives of tobacco companies. John Hill, an executive of a public health relations firm was also present. As a result, the public relation campaign between tobacco companies became one of the the longest and costliest in history. From reviewing documents pertaining to the meeting, Collot explained that tobacco companies believed that medical professionals were attempting to slander the tobacco industry. Thus, the tobacco industry stated that they had lost a significant amount of sales when scientists exploited the negative effects of tobacco smoke on the human body. Meanwhile, it was discovered that 94% of individuals with lung cancer, are tobacco smokers, illustrating a direct correlation between cancer and smoking. Nonetheless, tobacco companies issued “The Frank Statement”, illustrating that cigarettes do not cause cancer. And, if they did, they would be pulled from the market immediately. From there, tobacco companies decided to revamp their tactics and developed a nation wide ad campaign using mass media to state that cigarette smoke does not cause cancer – a blatant lie according to scientific research Collot illustrated. Although this campaign was knowingly built on a lie, it was relatively unopposed by officials until the American Trials of the 1900’s. Thus, during these trials, the seven …show more content…
Collot illustrates that even though he endured the pain of losing his father due to smoking he might not be deterred from it. Thus, if he enjoys movies, that he too may become a smoker and eventually die due to smoking. Collot does an excellent job of supporting this claim by showing documents of an important public figure earning money to be seen smoking certain cigarette brands in movies. By using innocent children as the victims in her documentary she is proving a point that the tobacco industry aims to target the youth, in hopes they develop into life long consumers. I believe this is true to a degree, as a society we are obsessed with celebrities and pop culture. Consequently, at a young age, the developing mind is processing all the behaviours they view resulting is mimicking acts they see. Thus, if a parent or celebrity they idolize is smoking, it can come across as appropriate