Social Media Platform Analysis

1618 Words 7 Pages
The three social media platform I chose to discuss are Facebook, Twitter, and Instagram. Facebook was created on February 4, 2004 by Harvard sophomore Mark Zuckerberg. The site was originally called The Facebook, but was later changed just to Facebook. The site was designed for people to share information about themselves with their friends. At first it was only open to people who attended Harvard University. The idea became quite popular, and in September 2006, Facebook opened up membership to anyone over the age of 13.

As of the second quarter of 2016, Facebook had 1.71 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion. Active users are those which have logged in to Facebook
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First, by using Twitter as a media outlet, you can post news or updates about your company or products. A promotional place, it is not uncommon for companies to post promotions, sales, or specials on Twitter. Create character in your brand; Twitter is a fantastic tool in giving your brand a voice and a personality. To be successful in tweeting, you will have to put forth your personality and a unique style. Lastly, customer service and conversation, as you begin to use Twitter you will notice that it 's all about conversation. It 's about talking to your prospects and consumers, interacting with them (Lake, 2016).

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. As of June 2016, the mainly mobile photo sharing network had reach 500 million monthly active users, up from 400 million in September 2015. The app is one of the most popular social networks
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You can handle the social media management after the fact with some of the situations, such as offending your audience. Unfortunately, we live in a hyper-sensitive world, where many people truly believe it is their inherent right to not be offended. These individuals actually seek to be offended just for the claim. And, of course, even if that isn’t the case, you may end up inadvertently releasing material that offends some. It’s just another form of a PR crisis that you’ll have to stay out in front of if you want to keep it under control. Sticky-Fingered Competition, when operating online, you’re always at risk of your competition stealing from you. There are times when it would be okay, for instance, a similar brand may simply find some inspiration in what you’re doing, emulating the tactics. That’s fine; that should even be encouraged for you to do. But others will run the exact same promotions; post the same material with their name inserted, and mirror your activities (Robinson,

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