Tim Cook's Three Major Dilemmas

The three major dilemmas that Tim Cook faced were the following: national security vs customer privacy, ability vs action, and the Four Spheres of Manager’s Commitment. The most concrete dilemma that Tim Cook faced was whether National Security or customer privacy was more important compared to the other. On the one hand, people were using the company’s products to organize and conduct crime that put many others in harm. On the other hand, the company always claimed to be a product of the people and a trustworthy provider. Cook realized that there may be people’s lives at stake; whether it be an attack like 9/11 or an attack like Riverside or even one with “only” one casualty, there was a presence of national endangerment. No one would want …show more content…
It has the ability to do a lot of great things, whether good or not. So with all of that power, the question would be what group of people would be the winner – do governments matter more than small private organizations? Do the criminal decisions of a group of customers affect all other customers? Basically, yes, there is a great responsibility, but for which group is apple more responsible for? And with that, just because Apple had that power, does it mean it should execute it?And the third dilemma was about the collection of policies for managers, the Four Spheres of Manager’s Commitment. Whether or not Cook knew about these 4 policies, the implications were there – take care of your principles, your people, your leadership, and those outside of your direct influence. Ideally, a manager would follow those moralities through and through, but it’s more complicated than that because the principles are abstract, the people are on both sides, the leadership will be challenged, and the outsiders won’t be outsiders anymore.Cook handled each of these dilemmas in several …show more content…
Cook also sent out a letter to the customers reminding them that privacy is a fundamental design and policy for Apple and acknowledged that they had a responsibility for the trust that had been granted. For the second, he addressed it in numerous ways. For one, he handed off some of the responsibility by granting his customer’s the freedom to decide what information they want to provide to whom. He also wanted to show that he acknowledged Apple’s power through both being open about Apple’s abilities (in the press) and admitting that they were too dangerous (through the customer letter) because although Apple would take the proper precautions, that type of information would be sought after and would not be safe for very long. And for the third dilemma, the most influential part of his campaign during this whole deboccle was his attentiveness toward his customer and his moral scale. He voiced that he wanted what was best for his customers and in his speech at George Washington about how everyone should align with their values and commit to them, whether at the workplace or not. The manager commitment was to be applied so that his people could know they could count on him.The “Compliance with Court Orders Act of 2016” Bill states that if a court order for product or service information about an entity, the providers of that would have to give any and all data in a timely manner to the court. What this