The Theory Of Social Cognitive Theory Essay

2255 Words Apr 29th, 2016 10 Pages
In the third stage of the behaviorist school of thought we have the neo-neo behaviorist who are also known as socio-behaviorist. Sociobehaviorism began around the 1960’s and lasted until 1990. The leading figures in socio-behaviorism were Albert Bandura and Julian Rotter who incorporate a cognitive approach to the study of behavior. Although Bandura and Rotter were considered behaviorists, they were different from Skinner and other behaviorists before them in that they focused on cognitive processes and observed the behavior of human subjects in interaction. Both Bandura and Rotter *believed in the Social Cognitive theory, which was “an explanation of how people learn to become self-regulated learners through the interactive effects of their personal characteristics, behaviors, and social reinforcement” (Snowman & McCown, pg. 187, 2013). The social cognitive theory reflected the zeitgeist at the time with its interest in cognitive variables. Specifically for Bandura, the social cognitive theory behavioral responses or reactions to stimuli were self-activated. Therefore, “when an external reinforcer alters behavior, it does so because the person is consciously aware of the response that is being reinforced and anticipates receiving the same reinforcer for behaving in the same way the next time the situation arises” (Duane P. Schultz & Sydney Ellen Schultz, pg. 254, 2015). Some of the major components or concepts of Bandura’s social cognitive theory were learning (which…

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