The Theory Of Reasoned Action And Planned Behavior Essay

1270 Words Mar 20th, 2016 null Page
A 2015 study conducted in rural India used the theory of “reasoned action and planned behavior” (Figure 1) as the framework for developing education and awareness campaigns to improve knowledge and preventative practices of infectious diseases (waterborne, airborne, and vector-borne) in three regions in rural India. These awareness campaigns were led by representatives within clusters of villages and centered around discussion (symptoms and easily performed preventative measures) and practical exercises (preparation of oral rehydration solution). This study found that there was an increase in both awareness (average score, 35% to 47%) and prevention practices (average score, 21% to 31%), but that only 27% of participants reported practicing prevention measures post-campaign (Panda, Chakraborty, & Dror, 2015). Three weakness of this intervention with regards to increasing infectious disease awareness and preventative practices were the lack of information regarding severity and susceptibility toward disease, message overloading, and failure to address social and cultural factors which influence motivation to comply with preventative practices. Several other interventions and studies have addressed these issues through the use of the Health Belief Model. Of the topics covered in Panda, Chakraborty, and Dror’s (2015) intervention, none addressed the benefits of avoiding disease, susceptibility to or severity of disease. The health belief model of behavior has been used in…

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