Eat Bulaga Case Study

Great Essays
Show More
Chapter I. Introduction
Background of the Study Eat Bulaga is a staple in noontime television for Filipinos. Staying on air for almost four decades, Eat Bulaga first aired on July 30, 1979, being the the longest running noontime variety show in the Philippines (Carvajal 2016). Eat Bulaga captured the tastes of the audience for entertainment and introduced a number of segments such as the iconic “Laban o Bawi,” “Pinoy Henoy,” “Little Miss Philippines,” “That’s My Boy,” “Teevee Babe,” “Mr. Pogi” and the recent “Kalyaserye” featuring the “Aldub” love team (WikiPilipinas 2007).
Aside from these entertainment offerings, Eat Bulaga also brought innovative segments focusing on social responsibility. These segments include “EBest Scholars,” a 30th …show more content…
Ideology is defined as a “system of meaning that helps define and explain the world and that makes value judgments about the world” (Croteau & Hoynes 2014, 152). Ideally, media is thought to be as “sites” where different ideologies interplay and compromise, leading to a realistic portrayal of reality. However, media is heavily influenced by the dominant ideology due to several factors such as ownership, advertising, and so on (Croteau & Hoynes 2014, 154). Thus, the dominant ideology shapes what comes out of the media and sometimes marginalizes other ideologies or individuals, such as in the case of Suffer …show more content…
2016. “The secret of Eat Bulaga’s staying power.” Accessed March 29, 2017. http://entertainment.inquirer.net/198517/the-secret-of-eat-bulagas-staying-power.
Croteau, David, and Willian Hoynes. 2014. Media/Society: Industries, Images, and Audiences. Los Angeles: Sage Publications.
Fairclough, Norman. 1995. Critical discourse analysis: The Critical Study of Language. New York City: Longman Publishing. Pdf version.
Manila Standard Showbitz. 2016. “’Eat Bulaga!’ Service beyond entertainment.” Accessed March 29, 2017. http://manilastandard.net/mobile/article/218120.
Mendoza, John Ryan. 2014. “How ‘Suffer SiReyna’ highlights LGBTQI suffering.” Accessed March 29, 2017. http://outragemag.com/suffer-sireyna-highlights-lgbtqi-suffering/.
Requesto, Marie Pauline M. 2015. “The Suffering Sireyna: The Representations of Gay Men in the ‘Suffer Sireyna’ Segment of Eat Bulaga.” Accessed March 29, 2017. http://iskwiki.upd.edu.ph/ flipbook/viewer/?fb=2011-62115-The-Suff#page-1.
Salterio, Leah C. 2013. “Meet the EB scholars.” Accessed March 29, 2017. http://www.philstar.com/entertainment/2013/04/24/934096/meet-eb-scholars.
WikiPilipinas. 2007. “Popular segments of Eat Bulaga!” Accessed March 29, 2017.

Related Documents

  • Improved Essays

    Rhetorical Choices In Lost In America
    • 685 Words
    • 3 Pages

    Rhetorical Choices In Lost In America

    Cristina is a normal American 15-year-old teenager. When her group`s counselor, Michelle Ferrer, says she can speak two languages, it turns out that Cristina does not have correct geographical knowledge about the Philippines.” I will put this quote in the first paragraph of my paper because it effectively demonstrates the credibility of data he shows later on. Furthermore, this quote is an illustration, one of his rhetorical choices. Also, it is positioned in the first part of “Lost in America”, so it attracts the audience`s attention.…

    • 685 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Summary Of A Nation Of Vidiots By Jeffery Sachs
    • 1194 Words
    • 5 Pages

    Summary Of A Nation Of Vidiots By Jeffery Sachs

    In Jeffery Sachs "A Nation of Vidiots" he frequently uses logos and ethos in his story, by explaining that the Television has changed the world in many ways, and as Americans we have taken it to a new level. Trying to reach the average American, Sachs explains in is story that in comparison to other countries the American people spend several hours watching Television. He uses examples like percentages from the 1950's and 1960's and compare it to this day an age. Reaching his readers that Television has become an addiction to us. Sachs context is social and some political, although most Americans admit they watch more than they should.…

    • 1194 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Elizabeth Thoman Image Culture
    • 1247 Words
    • 5 Pages

    Elizabeth Thoman Image Culture

    Elizabeth Thoman, the author of, “Rise of the Image Culture: Re-imagining the American Dream,” takes the position that American lives, as a whole, are being consumed with images and the effect that have on us. Claims she uses that further support he position include that “consumer culture as we know it could have never emerged without the invention if the camera and the eventual mass production of media images…” (pp. 202-203). Thoman also claims that the “progress” that America has had over the last few decades has made America as a whole dependent on the concept of images and television, she also states that “We must recognize the trade-offs we have made and take responsibility for the society we have created” (p. 205). To provide evidence and research throughout her essay, Thoman uses quotes from a magazine to help further her explanation of American’s dependence on television. The most effective aspect of Thoman’s essay is her use of examples and scenarios that help the reader connect and realize exactly what “frozen images” has done to our population as a whole.…

    • 1247 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Who Is Caitlin Flanagan's The Edible Schoolyard
    • 1192 Words
    • 5 Pages

    Who Is Caitlin Flanagan's The Edible Schoolyard

    Instead of presenting her thesis up front, Caitlin Flanagan uses the strategy of pathos to provoke sympathy from the audience by devoting much of the first part of her argument looking at the issue from the perspective of a foreign immigrant worker. She tells the reader to “Imagine” themselves “as a young and desperately poor Mexican man” who “made the dangerous and illegal journey to California to work in the fields” (Flanagan 418). To introduce her topic, she goes on to explain, that what made the work “bearable was the dream of a better life” for himself and his family (Flanagan 418). However, the dream of an educated life for his family seems to take a turning point, when his child is forced to go out in the school garden and pick vegetables…

    • 1192 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    Racial Ideologies In Remember The Titans
    • 1028 Words
    • 5 Pages

    Racial Ideologies In Remember The Titans

    Media has infiltrated every aspect of everyday life. Society turns to mass media for the news, to enjoy a movie, listen to music, or watch a TV show. But these various forms of media are not solely for entertainment. Instead, media texts reproduce and circulate a variety of ideologies. Croteau and Hoynes assert that an ideology is a system of meaning that helps define the world while also making value judgments about that world (152).…

    • 1028 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    In The Shadow Of The Image By Elizabeth Ewen Analysis
    • 819 Words
    • 4 Pages

    In The Shadow Of The Image By Elizabeth Ewen Analysis

    Media plays an important role in today’s society, from the shows we watch on television, the music we listen in the radio, and to the magazines we read. Let’s say most people have goals and expectations for their future. They set specific requirements, they work hard, and hope for the best. However, individuals happen to set their goals based on media and advertisement that is approached to the world. “In the Shadow of the Image” by Stuart and Elizabeth Ewen, is a piece developed to describe the constant effects of advertising representation throughout our lives.…

    • 819 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Orca Captivity
    • 1484 Words
    • 6 Pages

    Orca Captivity

    Animal captivity is not a particularly new issue in modern American society. In American culture, most people do not view animals captivity is an immoral issue because they grew up watching animals being caged. The creation of zoos and oceanariums rationalize animal captivity since they produce entertainment for the society and it is being argued that they are made for conservation and education purposes. However, it raises concern in society when the issue involves the threat to human. In 2010, a top female SeaWorld trainer Dawn Brancheau was killed by one of the oldest captive male orca named Tilikum at SeaWorld during a performance.…

    • 1484 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    Rhetorical Analysis Reflection
    • 1052 Words
    • 5 Pages

    Rhetorical Analysis Reflection

    Upon completing all the assignments for Writing 101, I think I have undergone a significant amount of growth as a writer. Throughout the course there were many different assignments that I found to be challenging in their own ways. The design of many projects was much different than anything I had previously encountered, causing much more effort, and thought. Specifically, the rhetorical analysis and the proposal were two projects that took me outside of my comfort zone. Each project encompassed its distinct difficulties that ended up evolving my knowledge about writing.…

    • 1052 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Contradictions In Rolling The R's
    • 1203 Words
    • 5 Pages

    Contradictions In Rolling The R's

    By stepping in at the end of the vignette and silencing the voices of Edgar and Katrina, who are emphasizing the differences between Americans and Filipinos through their critique of Nelson’s “American” stance on ethnicity, it could be argued that Mrs. Takemoto is working to enforce the assimilation narrative by shutting down any discussion of the differences that occur within different ethnicities. But this act of enforcing the assimilation narrative is complicated when Mrs. Takemoto steps in the beginning of the vignette to emphasize the idea that his ethnicity is Filipino as opposed to “American,” emphasizing the “otherness”…

    • 1203 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    Framing Class, Vicarious Living, And Conspicuous Consumption
    • 946 Words
    • 4 Pages

    Framing Class, Vicarious Living, And Conspicuous Consumption

    Media has taken a tremendous toll on the American class system and continues to influence the means of consumerism and status association. Diana Kendall’s essay, “Framing Class, Vicarious Living, and Conspicuous Consumption” explores the topic of class status and the effect culture and media have had. The issue pertaining to media’s influence on socioeconomic status lies beneath the negativity that is correlated with classes—particularly, lower class—and the rise of over-consumption that has resulted from an envy of those higher. Kendall thoroughly explains the situation of consumerism and celebrity influence by referring to television shows and materialistic items, in addition to the reality of false projection on those who live in low-income…

    • 946 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Media Bias Essay
    • 1473 Words
    • 6 Pages

    Media Bias Essay

    As today’s world continually grows to be obsessed with the media, the influence that media has over society is also growing. Today’s society is obsessed with knowing things growing the interest of today’s people in the media. Whether it is social media apps or networks, media websites, websites or media television networks, people today constantly want to know what is going on in the world. Due to society’s has a constant need to know what is going on in today’s world the media, in all of its many forms, plays a crucial role in informing the average American person, however, due this media bias this influence of the media is not always a positive one.…

    • 1473 Words
    • 6 Pages
    Superior Essays
    Read More
  • Superior Essays

    Semiotic Analysis: Bic Advertising
    • 1787 Words
    • 8 Pages

    Semiotic Analysis: Bic Advertising

    In 2015 the company BIC produced an advert in celebration of Women’s Day but the advert was criticized for its ‘sexism’ and ‘patriarchal belief’. A semiotic analysis will be conducted on this BIC advert to determine whether or not this advert supports hegemonic view of race, class and gender. Through this essay I will show how hegemonic views are reinforced through the advert. Semiology is the study or science of signs and sign systems (O’Shaughnessy, 2012, Chapter 8). Semiotics uses encoding and decoding in order to understand how the meaning of something is produced and transmitted (O’Shaughnessy, 2012, Chapter 8).…

    • 1787 Words
    • 8 Pages
    Superior Essays
    Read More
  • Improved Essays

    Symbolic Interactionism
    • 811 Words
    • 4 Pages

    Symbolic Interactionism

    Mass media has been on the rise since the early 1920s, however, most recently has it only began to allow individuals to express their thoughts and ideas more easily. Generally speaking, television is a form of mass media that plays a significant role in reflecting as well as creating cultures. Television allows individuals to be overwhelmed with messages from an abundant amount of different sources leading to the influence on society’s mood as well as attitude. Though it becomes quite obvious that television affects societies as a whole, there is still quite a debate on how much it really contributes into different cultures. To truly understand the study of television and its implications one has to understand the three major ideologies of…

    • 811 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Media Autobiography Essay
    • 1474 Words
    • 6 Pages

    Media Autobiography Essay

    Media Autobiography: Chelsea Guy It is easy to take for granted the level of influence that media has on your life as it becomes engrossed in your daily activities. Sometimes we may not even realize how the media contributes to the way we speak, dress, act, and interact with others. Mass media refers to any means of communication that reach relatively large sums of people. Some examples of Mass media include television, movies, music, internet, books, newspapers, and social networks.…

    • 1474 Words
    • 6 Pages
    Superior Essays
    Read More
  • Improved Essays

    Filipino Culture Essay
    • 2183 Words
    • 9 Pages

    Filipino Culture Essay

    “A Filipino may grow up speaking a local language, i.e., Ilocano or Ilongo at home, Filipino in social interactions outside the home and English and Spanish or another language, i.e., French in School” (Claudio-Perez, p.23). Filipino and the many dialects from the Philippines is commonly spoken among immigrant parents and understood by their children. However, English is the predominant language among many Filipino Americans. Nadal (2015) conveys, “Only a few of my friends spoke Tagalog or another Filipino dialect; the rest of us spoke only English.” Despite the pride of being Filipino there is a lack of knowledge on speaking the languages and knowing the…

    • 2183 Words
    • 9 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings