The Taurus: America's Famous Family Car

Improved Essays
At one point, the Taurus was considered America's favorite family car, but its legacy was cut short after a redesign failure. This time, Ford Motor is betting big on the Taurus as it launches the luxury sedan in China. However, it's going to compete with major players suh as BMW, Audi, and Mercedes-Benz. For a steep starting price of 248,800 yuan, Ford's Taurus will be fighting an uphill battle, as reported by Bloomberg.

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