The Tao of Timbuk2 Case Essay examples
In today’s global market not only is there a trend mounting toward shopping online but also product customization to meet and satisfy individual requirements. Timbuk2 has done just that, that in the bag market. In the year of 2000 is when Timbuk2 launches its award winning bag builder on timbuk2.com.
The main key competitive dimensions that have driven their sale for the custom messenger bags are Quality, and Speed. Quality can be split into two …show more content…
➢ During my research I came across this chart below from The Wharton School, University of Pennsylvania and this data analyst was conduct by Professors Gerard Cachon. Some numbers in this case were adjusted to simplify the case analysis and to protect confidential business information.
|Revenue, Variable and Shipment Costs per bag by Production location |
| |San Francisco |China |Comments |
|Revenue |$45.00 |$45.00 | |
|Hourly Wage |$12.50 |$1.25 | |
|Direct Labor Content |35 Min |45 Min | |
|Manufacturing Overhead |40% of direct labor |40% of direct labor |Primarily indirect labor |
|Materials |$13.00 |$13.00