The Tao of Timbuk2 Case Essay examples

2128 Words May 22nd, 2012 9 Pages
THE TAO OF TIMBUK2 CASE 1. Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sale? Are their competitive priorities different for the new laptop bags sourced in China?

In today’s global market not only is there a trend mounting toward shopping online but also product customization to meet and satisfy individual requirements. Timbuk2 has done just that, that in the bag market. In the year of 2000 is when Timbuk2 launches its award winning bag builder on timbuk2.com.

The main key competitive dimensions that have driven their sale for the custom messenger bags are Quality, and Speed. Quality can be split into two
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San Francisco will remain strong in the customization production rate because they have applied the 5S lean manufacturing and they have a very sound system put in place to be run very efficient when custom order are received.

➢ During my research I came across this chart below from The Wharton School, University of Pennsylvania and this data analyst was conduct by Professors Gerard Cachon. Some numbers in this case were adjusted to simplify the case analysis and to protect confidential business information.

|Revenue, Variable and Shipment Costs per bag by Production location |
| |San Francisco |China |Comments |
|Revenue |$45.00 |$45.00 | |
|Hourly Wage |$12.50 |$1.25 | |
|Direct Labor Content |35 Min |45 Min | |
|Manufacturing Overhead |40% of direct labor |40% of direct labor |Primarily indirect labor |
|Materials |$13.00 |$13.00

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