The Swot Analysis to Cadbury Essay

1739 Words Jul 19th, 2010 7 Pages
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|SWOT and PEST analysis on Cadbury PLC |
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Miaozhen
Group : C
Registration NO: 090243079
Module :FC009
Tutor :LIULU
16/07/2010
Word account: 1560

Abstract
This report aims to answer the research questions that I have asked with analysis the
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With SWOT analysis, we can clearly get that what problems does a company has. What should a company do to solve the problems. They can more about its internal environment which may have effect on its business.

3. SWOT and PEST analysis on Cadbury PLC 1. SWOT Analysis

|Strengths |Weaknesses |
|Cadbury is the largest global confectionery company. |Cadbury just produce confectionery and soft drink while its |
|Cadbury has more than 9.9% market share around the |competitor such as Nestle has many kinds of products. (case4)|
|world.(case3) |High production cost |
|They have a high financial strength. In 1997 its sales turnover|Cadbury is traditional in Europe, but its competitor Nestle |
|is £7971.4 million and it was almost 10% of all sales around |has greater international experience. |
|the world. | |
|The confectionery, especial the chocolate that Cadbury produce | |
|is very famous in the world.

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