The Importance Of The Superbowl

Economic factors are essential to the Superbowl 's growth both practically and ideologically with the increase in popularity, funding of the event and technology constantly developing there has been an increase in the quality of presentation, although distorting the live “true” experience of the Superbowl it remains a truly unique event. The Superbowl is funded by sponsorships, advertising and television revenue these all have varying effects on the televisual flow of it. The technology of instant replays, slow-mo, digital editing have lead to increased visual aural mediation not only in the multiple camera angles but the camera personal and production people who shape through their own artistic formula the presentation. There is many more …show more content…
The agendas of globalization, capitalism cannot be avoided. The Superbowl 's festive nature in the US has lead to an unofficial national holiday 'Superbowl Day ' being invented this shows its importance beyond just being a sporting event. The advertisements questionable profitable model to the marketers is important as the monetization of such events is always not far from the forefront of an economically driven event. Whereas this unbridled cultural importance shapes the amount of money that can be spent on an event. The Superbowl 's annual rarity and unusually large budget through sponsorships like Pepsi allow for a production value unmatched in general modern T.V whilst drawing on the live model of presentation for more excitement. The Superbowl is the source of a whole variety of shows which make up Superbowl week all foreshadowing, advertising the big event in this way the hype around the game becomes more important than the game itself in this model of presentation so intertwined with economics. Given the scale of the Superbowl it is an entirely unique show dissimilar to the Olympics and world cups in it 's sheer popularity and regularity. However this focus on commodification, globalization and capitalistic, American values are represented through the corporate …show more content…
Slow-mo, computer generated graphics and digital editing can influence the story-telling aspect much more effectively. Being able to frame, stress the importance of one teams score or particular players narrative. The control of such narratives through humanizing or personalising can create interpersonal relationships with the viewers alone at home emphasizing this idea of an imagined community. These narrative manipulation before the game and during become more fixated on the charming or attractive than the reality of the match itself. The focus on visual graphics rather than sound bites for the purpose of attracting a larger diverse viewership with a larger grasp of visual reality. This shows although there are many positives from technology for the viewing experience sizable negatives do