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The Sun Tzu Theory Of Those Who Are Not Able To Win Must Defend?

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First, a company needs a thorough understanding of their situation and the ability, if no match for competitors need defend, waiting for an opportunity to attack. The Sun Tzu theory of “Those who are not able to win must defend.” This theory explained that, it is meant by when you realize that you do not have hundred per cent certainty to win your enemy, and at the same time, you know that your enemy do not have to opportunity to win the war, you may choose to defend yourself in a safe but not lose mode.
Defend is our company have no sufficient capacity against competitors and attack is because company’s resources and abilities are better the competitors in the market. For a good defensive, the ability of the company must hide underground …show more content…
In this regard, PepsiCo president believes that a healthy diet can meet consumer demand for businesses; obesity will be an opportunity rather than a threat. Pepsi implementation of a unique classification system in the United States to distinguish more healthy food, this system is based on standard independent body made up of health experts developed and established. Marked with a green marker are relatively healthy brands, including diet Pepsi. In this competition, Pepsi sales in supermarkets for the first time more than Coca-Cola. (Coca cola VS Pepsi, 2013) There are two advantages of PepsiCo business practices. First is PepsiCo able to save cost because they have good preparation before fight with Coca-Cola so they can reduce the opportunities for loss suffered. Second, Pepsi wait for the chance to attack the Coca-Cola and they earn the profit in this fight. The disadvantage is not good research and good defensive rival companies, easy to miss a favourable

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