In the 21st Century, McDonalds is viewed as a foundation of one of the most significant developments in modern society and plays a major influence to substantial parts of the world. Ritzer (2015. P.1) coined the term ‘McDonaldization’ and defined it as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.” The theory consists of various dimensions which has allowed McDonalds to succeed, these dimensions include efficiency, calculability, predictability and control (Ritzer, p.14). However according to Weber, these dimensions are considered to be part of the rationalisation process and therefore questions the analytic value the notion of McDonaldization has (Smart, 1999, p.2).
The successful franchising system created by Ray Kroc offers a heuristic to examine the development and effects of UK education policy (Wilkinson, 2006). Ritzer’s theory of McDonaldization also provides a heuristic device which can be used to take in account changes in education. This suggests that these principles are not only applied to the McDonalds franchise but also to the education system. When reading further …show more content…
It is essential to consider ways of resisting in order to acknowledge what form of society, values and practices are desired by individuals. It is also evident that Hartley supports cultural elitism rather than a political economy of capitalism and with elite universities operating in the same way by resisting McDonaldization, it is the other universities that are more prone to adopting the principles. Education is already becoming commercialised especially with online learning and having international based campuses, almost creating its own franchise like McDonalds
The successful franchising system created by Ray Kroc offers a heuristic to examine the development and effects of UK education policy (Wilkinson, 2006). Ritzer’s theory of McDonaldization also provides a heuristic device which can be used to take in account changes in education. This suggests that these principles are not only applied to the McDonalds franchise but also to the education system. When reading further …show more content…
It is essential to consider ways of resisting in order to acknowledge what form of society, values and practices are desired by individuals. It is also evident that Hartley supports cultural elitism rather than a political economy of capitalism and with elite universities operating in the same way by resisting McDonaldization, it is the other universities that are more prone to adopting the principles. Education is already becoming commercialised especially with online learning and having international based campuses, almost creating its own franchise like McDonalds