Samsung's Competitive Advantage

Superior Essays
Business organisations in modern day society are constantly on a lookout for new innovations that would contribute to the company’s drive for success. This of course is crucial in any business, as the use of these innovations can lead to a sustainable outcome. However achieving such competitive advantage is a challenge faced by most business organisations in their relative industry, especially when considering the high demand for cost friendly products that offer the same features as its competitors, all whilst exceeding every expectations of its consumers. Some businesses may focus purely on innovation and how they can further their knowledge through ideas, others may focus on people. This company however, not only feeds off of both strategies …show more content…
Nowadays there are so many features in smartphone that it can even be used as a method of payment at a nearby grocery store, completely dismissing the need of a wallet. This is an amazing example of an innovation being utilised within a product and it makes sense as to why these big companies would continue to try and improve on their line of smartphones, it is a must have in the everyday life of modern day society. Which leads us to the bread and butter of every technology based company, which is innovation and people.
Looking back at Samsung’s various lines of smartphones, it is no secret that Samsung thinks outside of the box when it comes to innovation and as stated on their company website “Samsung’s success depends on our people. Our people are our foundation, our future, and our differentiator” (Samsung, 2016). This is proven to be true through the various changes made over the years towards the overall aesthetic design of their smartphones as well as the internal specifications. Take for example, Samsung’s successful Galaxy smartphones, which was first released on June 4th 2010 (Hill, 2013). This is just one of the series of products that Samsung specialises on and in 2012 Samsung released the Samsung Galaxy S3 which was a success when it
…show more content…
Samsung have proved to take their marketing skills to the next level through the clever use of social media and celebrities and have done so to an impeccable level that it really gave their competitors a run for their money. The perfect example was at the 2014 Oscars awards where during broadcast Ms. DeGeneres from the Ellen talk show used a Samsung smartphone to take a selfie featuring star actors Bradley Cooper, Brad Pitt, Kevin Spacey, Meryl Streep, Jared Leto and Jennifer Lawrence. The selfie went viral all over social media and what was thought to be a spontaneous moment, turned out to be a pre-planned marketing stunt by Samsung which costed the company almost 20 million dollars to get advertisement coverage (Vranica, 2014). This idea was re tried again earlier this year at the same event for a different product, the plan was to have Casey Neistat, who is a famous vlogger on YouTube, skateboard down an aisle at the Dolby Theatre advertising Samsung’s new product(Morris, 2016). Despite the stunt being cancelled last minute, it was still a success nonetheless, as Casey Neistat shared this story with his 3 million subscribers on YouTube (Neistat, 2016). Now this clever attempt, not only gained the coverage Samsung needed for their new product, it also saved the company 20 million dollars.

Related Documents

  • Great Essays

    MGMT1001 Communication in Business Trimester 2A, 2015 Critical essay Student Name: Hui Xia Student ID: 17683498 Student’s Email Address: hui.xia1@student.curtin.edu.au Tutor’s Name: Sunaina Gowan Tutorial Day and Time: Monday, 2:00pm Name of Company: Samsung Electronics Campus Details: Sydney (Word Count: 1606) Samsung Electronics Samsung Group was founded by Byung-Chull Lee in the 1930s as a fruit and sundry-goods export company (Samsung Electronics history 2014). Samsung Electronics Co. Ltd. is a chief affiliate of South Korea’s giant Samsung Group, the largest chaebols South Korea and one of the largest manufacturers of consumer electronic devices…

    • 1807 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    With the remarkable increase in the world economy, businesses are facing the challenge of competition in all kind of industries. Innovation is one of the most important factors to business success. This essay will identify why innovation is the most significant characteristic in business success, which includes competition with innovation, customers as the core of innovation and system innovation. Innovation is essential for competition between companies. Queensland Government (2015) argues that ‘ Innovation will help you stay ahead of your competition as markets, technologies or trends shift.’…

    • 662 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Besides the lawsuit going on, people have turned this crisis into a joke. They have posted tweets and Facebook posts mocking the situation and attached photos of explosions trying to make a joke. Consumer’s even commented on the fact that Samsung has been very quiet during this crisis on social media. Samsung Mobile…

    • 139 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Have you ever had the passion for creativity? Have you wanted to create movies, videos, or be a famous Youtuber? In an advertisement produced by Samsung titled “The Rest of Us,” Samsung highlights the features of their new phone and products that can be used in film-making and production. In the advertisement, it uses Casey Neistat, a famous YouTuber with over six-million subscribers, to deliver a powerful monologue about creativity. He is known for being a top filmmaker on YouTube, producing travel videos, big video productions, and daily vlogs.…

    • 1322 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Iphone Evaluation

    • 600 Words
    • 3 Pages

    I remember that day as clearly as the sky. I had recently bought a new iPhone 6s, a sleek, metallic phone that glistened under the sun; the new iPhone was the next big thing, and I could hardly wait to bask in the envy of my friends. However, as I brandished the iPhone, it came out in the shape of a banana, its sleek silver design dented under the sheer weight of my butt. Instantly, I became the fool of the group as everyone laughed at the pathetic shape of the iPhone, pointing and jeering at my foolishness for trusting Apple. That day, I had to walk away in shame, my ego trampled and crushed and destroyed.…

    • 600 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Apple vs. Android If you’ve ever had any doubts regarding the demand for smart phones, research done by IDC states that the global smart phone market has topped 1 billion shipments, covering about one seventh of the world’s population, a new milestone. Most everyone can agree that smart phones are a familiar way of life, but the big debate is whether a user’s best option is to pick out an Apple or Android device. While both Android and Apple dish out portable technology that keeps us connected, they go about it in contrasting ways.…

    • 731 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Gricelda Sanchez-Martinez English 125 Ms. Patton 12 October 2016 iPhone 6s vs LG G5 Does a battle in your head build up when either considering in buying the incredibly popular iPhone 6s or it’s competitor, the LG G5? iPhones are considered high class smartphones, while other brands like the LG G5 are alternatives. iPhones are the most well-known smartphone among teens and adults and are a desire to have them because of their elegance and high price. Mostly all celebrities use iPhones, which promotes the brand making it the new trend.…

    • 1460 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    An individual’s values are the make-up of who they are as a human. Values are what you believe in either through your upbringing, cultural preferences or social environments. Items as simple as deciding to snooze the alarm, who to work for or what restaurants to eat at are all influenced by an individual’s values, even down to how we make the choices we do. Our values are what defines and drives our actions and behaviors. For example, if I don’t value the importance of timeliness, it would be common for me to be late or choose to sleep in or take the streets compared to the…

    • 1460 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    Samsung will lower the price and easily steal customers from the…

    • 1200 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Thus, people cannot afford the advanced latest phone from international brands like Samsung and Apple. Xiaomi emerged in China as their home grown brand and providing latest phones at affordable rates. Selling price of Apple’s iphone and other android brands are comparatively higher than the Xiaomi’s Redmi having the similar features. China itself has a large market for cheap phones with better features and outside China in other Asian countries people are in demand of cheap smartphones which show that The social factors are incredibly positive of Xiaomi Redmi. Technological Factor Xiaomi Redmi uses open source Android system which is known for its user friendliness and great performance and along with it, it uses MiUI version enabling users to customize the functions more freely (Xiaomi, 2015).…

    • 799 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Smart Watch Case Study

    • 1151 Words
    • 5 Pages

    SmartTech Ltd Company Background – SmartTech Ltd, established in 2009, is one of the fastest growing mobile handset companies in India SmartTech Ltd is a multi-faceted group ushering the digital revolution with imaginative products and innovative technology. Since entering the handset market through the entry level segment, its progress has been swift and persistent. It has demonstrated rapid and robust expansion since its inception, showing profitability and growing sales since the first year of operations. With its penchant for constant innovation and invaluable asset of more than 1000 employees, SmartTech Ltd has established itself as a trusted name in the industry today. The Brand portfolio consists of mobile phones as well as associated…

    • 1151 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    HISTORY: Byung Chull Lee the founder of Samsung Company started his first business in Taegu, Korea, in 1938. In 1968, his son, Lee Kun-hee joined the Samsung Group and took over the chairmanship on December 1, 1987, just two weeks after the death of his father. On June 8, 2012, Dr. Oh-Hyun Kwon was formally selected as Chief Executive Officer of Samsung Electronics Co. by the company's Board of Directors. Work force strength: On April 23, Samsung Electronics announced that the number of its employees at home and abroad totaled 319,000 as of the end of 2012. The numbers were 286,000 in 2013 and 161,700 in 2008.…

    • 755 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    In a competitive world where complete originality and genius are rare, good marketing is the innovators most important key to insure success. like IT innovation, which calls for using technology in new ways to create a more efficient organization, business innovation should enable the achievement of goals across the entire organization, with sights set on accomplishing core business aims and initiatives. In sum, innovation provides organisations a competitive edge, which makes embedding innovation so important. A few areas to consider are: ensure that a well-defined innovation process exists, create the conditions that support a climate for innovation, and build capability so that employees possess the skills and behaviours essential for…

    • 1141 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Apple In China Case Study

    • 8011 Words
    • 33 Pages

    Samsung should actively engage into Indian market, because they are the next target to hit after success in China. At the same time, Samsung should keep looking for new ways advertising and increase the quality of their products. These are the same opportunities for every tech firms, and Samsung should keep pushing forward. The brand still has space to promote, because Samsung has so many products with high quality. It will be much more helpful they can connect with each other, even more connect with other company’s products.…

    • 8011 Words
    • 33 Pages
    Great Essays
  • Great Essays

    Making an analysis for Samsung that examines such questions in the organization can help or maintain the organizations effectiveness. In this case, Samsung needs a little help maintain its effectiveness to produce reliable products especially after the recent reported number of exploding devices coming from their company. This level of framework would also help Samsung because it would allow the organization to reflect and help them develop fresh strategies to restore their public…

    • 2204 Words
    • 9 Pages
    Great Essays

Related Topics