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Williams is the senior vice president of Operations since 2004. Jeff Williams is simply the guy that makes Apple run; he is the most trusted lieutenants of Tim Cook. Previously, he headed a team of people around the world in charge for end to end supply chain management and committed to ensuring that Apple products meet the highest standards of quality (Apple, 2015). He was also responsible for leading worldwide procurement since 1998. And with the launch of the iPhone in 2007, Jeff played a key role in the company’s entry into the mobile phone market, and he is headed worldwide operations for iPhone and iPod since that time (Apple, 2015). According to Fortune magazine, “Apple beats expectations on strong iPhone sales with profits grew 31%; earnings per share grew 38%, and sales in China nearly doubled” (Elmer-DeWitt,