It is true that now in the present day almost the whole world knows what Starbucks is and where they can find one. According to the Starbucks website info about forty years ago when they first opened up their pledge was to always serve quality coffee and build relationships with them like no other coffee house. What I mean by build relationships with them I mean they reach out to their customers by building a relationship with their fresh quality coffee which makes a place between work and home.
According to their mission statement it will always be about the quality of their coffee, they embrace diversity where they respect each other and treat each other with dignity. Their customers are more like family where it’s more than just serving a delicious premium coffee to a customer but they try to build a human connection. Their stores are a place where customers can relax and take a break from worries and work. “Every store is part of a community, and we take our responsibility to be good neighbors seriously.” All of this I just stated can be read on …show more content…
An opportunity that I read online was that today “Starbucks has over more than 18,000 stores in 62 countries while being the premier roaster and retailer of specialty coffee in the world.” With that being said they have accomplished this in over forty years while I believe they will still grow and so will competition. I say competition because Starbucks faces the problem of overpricing many products when we just want some coffee that tastes good and is cheaper. Another opportunity that they have as an advantage is that they believe in opening one coffee house at a time and they usually open one where there is high traffic of people. Sure they may face other competitors such a Panera bread or Dunkin Donuts but I guess how businesses say its survival of the
According to their mission statement it will always be about the quality of their coffee, they embrace diversity where they respect each other and treat each other with dignity. Their customers are more like family where it’s more than just serving a delicious premium coffee to a customer but they try to build a human connection. Their stores are a place where customers can relax and take a break from worries and work. “Every store is part of a community, and we take our responsibility to be good neighbors seriously.” All of this I just stated can be read on …show more content…
An opportunity that I read online was that today “Starbucks has over more than 18,000 stores in 62 countries while being the premier roaster and retailer of specialty coffee in the world.” With that being said they have accomplished this in over forty years while I believe they will still grow and so will competition. I say competition because Starbucks faces the problem of overpricing many products when we just want some coffee that tastes good and is cheaper. Another opportunity that they have as an advantage is that they believe in opening one coffee house at a time and they usually open one where there is high traffic of people. Sure they may face other competitors such a Panera bread or Dunkin Donuts but I guess how businesses say its survival of the