The Strengths And Weaknesses Of Starbucks

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It is true that now in the present day almost the whole world knows what Starbucks is and where they can find one. According to the Starbucks website info about forty years ago when they first opened up their pledge was to always serve quality coffee and build relationships with them like no other coffee house. What I mean by build relationships with them I mean they reach out to their customers by building a relationship with their fresh quality coffee which makes a place between work and home.
According to their mission statement it will always be about the quality of their coffee, they embrace diversity where they respect each other and treat each other with dignity. Their customers are more like family where it’s more than just serving
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Another advantage that helps with experience is that they know how to catch their customer’s attention and know what they want when it comes to coffee whether it’s a hot or cold drink. A second strength that I found about Starbucks is the way they do promotions they reach out to a wide variety of people. With today’s advance technology they have the power to sell coffee right through your phone. They have reward cards which can eventually get you a free coffee when you build enough points. A weakness that I did find interesting was their pricing on each coffee they sell compared to other sellers such as McDonalds one dollar coffee. To many people they may see this as a red flag saying why pay more for the same coffee. What I can say to this is that they are not just selling regular coffee they are selling their experience in each cup. Another weakness would be that now a days everyone is in a rush and Starbucks lacks in that side of marketing because people hate to wait in long lines especially if it’s just coffee. Now not too long ago did I go to Starbucks and noticed that they started to sell instant coffee packaging and tea which means that they are starting to grasp the idea of how America is

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