The Stonington Beach Hotel Essay

4199 Words Jul 20th, 2014 17 Pages
| 2014 |
| The Stonington Beach Hotel, Bermuda
|

[consultancy report] |
The following report is a detailed analysis and diagnosis of the current situation at The Stonington Beach Hotel, Bermuda. Many aspects are considered that include the effect that maintaining the property has on human resources, marketing and the organizational structure of the business. Recommendations are made and then discussed further. |

Table of Contents
Executive Summary3
Background4
Current Situation4
Analysis & Diagnosis5
SWOT Analysis5
Property Perspective6
External Building Structure…………………………………………………………………………7
Building Interiors………………………………………………………………………………………..8
Exterior Facilities………………………………………………………………………………………..9
Other
…show more content…
The primary customers of The Stonington Beach Hotel are from the Northwestern United States and are over the age of 55 with above average family incomes. More importantly, 60% of visitors are repeat customers.
Current Situation
Despite the growth in the market and the many amenities that The Stonington Beach Hotel has to offer, the third development phase ended around 10 years ago. Although there has been talk of potential additions to be made, nothing has been planned or decided upon. Routine and preventive maintenance has lagged and although the hotel has been kept ‘safe and usable’, this is not enough in the long term.
Not only from a property point of view, but also from marketing, human resources, and organizational structure perspectives, the ways in which the hotel is designed and maintained will all affect these other areas of management. In order to understand how these other areas relate to the property itself, a detailed analysis of The Stonington Beach Hotel is necessary. This is required in order to understand the current situation better and also to identify the main issues. This will allow us to make recommendations to improve the situation both in the short term and the long term.
Analysis & Diagnosis
SWOT Analysis
A SWOT analysis is beneficial to understand certain factors. A SWOT analysis is a planning tool that allows us to understand internal strengths and weaknesses, and external opportunities and…

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