Sam Butz
Exercise 3 – Choice 2 (Paper)
ADV 3361
February 21, 2017
@mrseaves101
To me, Instagram has transformed into one of the best sources for inspiration. While it is a platform to portray social life, it has also transitioned to be a platform to show off work.
Many people have utilized Instagram as a tool to network and broadcast information.
Sometimes, the best inspiration is curated by the “Sponsored” feeds.
This was the case with Mrs. Eaves, whose name I later found out after some innocent grid-stalking. I came to learn about Gemma O’Brien, a now 30-year-old illustrator, typographer, and lettering artist living in Sydney, Australia. With over 133,000 followers on Instagram, she has developed into an extremely successful type designer. She …show more content…
It was the first time she hand-painted large scale lettering, which has become a staple for her career now. She also lists her personal side project, The Spew Bag Challenge (http://spewbagchallenge.tumblr.com/ ) as one of her favorite projects to date. It is a clever combination of puns and hand-lettering she does on airplanes during travel.
While her Instagram is a constant source of inspiration, I found her ideas of good design and her design philosophy to be equally as inspirational. To her, good design is as simple as a
“solid idea and well-crafted execution.” Her design philosophy is to “Take your work seriously, not yourself.” The positive and lighthearted mindset – while still being serious enough to create innovative work – is something I find extraordinarily important in a creative field.
After learning about the typeface “Mrs. Eaves” in class, I could not find a correlation between O’Brien’s Instagram name and the typeface, which was designed by Zuzana Licko in
1996. She also doesn’t address it in any of her online interviews, but it is something I might add to my bucket list should I ever get the chance to meet her in real life.
Below are some images of her
Exercise 3 – Choice 2 (Paper)
ADV 3361
February 21, 2017
@mrseaves101
To me, Instagram has transformed into one of the best sources for inspiration. While it is a platform to portray social life, it has also transitioned to be a platform to show off work.
Many people have utilized Instagram as a tool to network and broadcast information.
Sometimes, the best inspiration is curated by the “Sponsored” feeds.
This was the case with Mrs. Eaves, whose name I later found out after some innocent grid-stalking. I came to learn about Gemma O’Brien, a now 30-year-old illustrator, typographer, and lettering artist living in Sydney, Australia. With over 133,000 followers on Instagram, she has developed into an extremely successful type designer. She …show more content…
It was the first time she hand-painted large scale lettering, which has become a staple for her career now. She also lists her personal side project, The Spew Bag Challenge (http://spewbagchallenge.tumblr.com/ ) as one of her favorite projects to date. It is a clever combination of puns and hand-lettering she does on airplanes during travel.
While her Instagram is a constant source of inspiration, I found her ideas of good design and her design philosophy to be equally as inspirational. To her, good design is as simple as a
“solid idea and well-crafted execution.” Her design philosophy is to “Take your work seriously, not yourself.” The positive and lighthearted mindset – while still being serious enough to create innovative work – is something I find extraordinarily important in a creative field.
After learning about the typeface “Mrs. Eaves” in class, I could not find a correlation between O’Brien’s Instagram name and the typeface, which was designed by Zuzana Licko in
1996. She also doesn’t address it in any of her online interviews, but it is something I might add to my bucket list should I ever get the chance to meet her in real life.
Below are some images of her