Comparison Of Ross And Best Buy

It seems as if from the moment that our parents are told our gender they begin to purchase things that “corresponded” to our gender, each the stereotypical. Though there are those few exceptions were the parents decide to purchase gender neutral items, but they eventually begin to do the same as other parents do. In our everyday lives many of the spaces that we go to are gender spaced, from the stores that we enter to our own homes. The Space Project gave me a perfect opportunity to explore some of these spaces, and be more conscious about my surroundings and see how these spaces are gender divided.
The first space that I went into and frequently go to is Ross. Ross is a family friendly clothing store, with few home items, for all ages. In the majority of the Ross stores that I have been to when entering the store you mainly come across women’s items (i.e. purses, shoes, clothing, things for mothers, etc.). While thing for men are usually kept off toward the back of to one side of the store. This area where men’s thing are located is not as big as compared to the females, which takes up a little over three quarters of the store.
Something interesting that I noted about the store was the employees and maintenance. This is something that I saw as very important. In all the Ross’s that I’ve been into the …show more content…
Both stores unknowingly/knowingly have their stereotypical items that are marketed to both men and women. In Best Buy appliances that are stereotypically associated with women such as stoves, refrigerators, cellphones, etc. usually have things pictures around the area with women using them. While things that are typically associated with men have masculine images around the area. As for Ross items for women are usually very vibrant/colorful and vibrant, but for men things are masculine and dark colored items. So in reality these two stores really don’t differ in some typical