Like all road safety campaigns, Keep the Bromance Alive and Little Bit Dead have the purpose of making Australian roads safer and discouraging unsafe habits. Keep the Bromance Alive encourages positive peer pressure, by showing men encouraging mates to not drink drive, not to speed and encouraging seatbelts. Contrastingly, Little Bit Dead discourages negative behaviour by showing a potential catastrophic outcome of unsafe driving. Unlike Bromance, Little Bit Dead focuses solely on drink driving, rather than the three aspects. The purpose of Bromance is to persuade by taking a humorous stance and making fun of the idea that men are nagging, or a ‘big girl’ if they tell their friends to demonstrate safe behaviour; this shows that it is better
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For example, Keep the Bromance Alive uses many terms of endearment, such as “honeybuns” or “sugarplum”. The director has used the fear of men not wanting to be seen as nags, and addresses this fear, by using burly country men, to use terms that often a nagging wife would use. The language used in Little Bit Dead is often satirical and uses ridicule to highlight how “idiotic” drink-driving is and to highlight the absurdity of using the common saying “I’m only a little bit over, I’ll be right”. The closing title card on this particular advertisement even states “Only a little bit over?” “you bloody idiot”. Both advertisements use somewhat humorous tones to contrast the horrendous actions of unsafe behaviour. The use of the terms of endearment in Bromance, have the effect on the audience, as men seeing other men use such terms, highlights that telling your mates to drive safely, will not make you look feminine. Little Bit Dead then uses “you bloody idiot” to relate to the younger audience, as it may be language that they use to address their friends, and therefore helps them …show more content…
For example, 1 in 3 drivers and riders that were killed in road crashes had a blood alcohol level of 0.05. The likelihood of crashes is already doubled at this point. In Little Bit Dead, this statistic is also addressed as it focusses on drink driving, and the excuse of being “just a little bit over” the limit. It explores the dangers of using this excuse to justify unsafe actions. Bromance, addresses the issue of road accidents and fatalities in rural areas, hence the use of typical country men. In 2014, approximately 60% of fatal car crashes occurred in country areas, so by using the country men, the Motor Accident Commission has demonstrated that just because they are not as heard of, rural accidents still occur and are a major issue. Other context is the way that people, men in particular, view themselves. Little Bit Dead uses the young male view of invincibility, and the idea that ‘it won’t happen to me’, that many young men have when first receiving their licence and through the stages of first being able to drink. Although Bromance is also aimed at men, it uses the Australian sense of masculinity, and how they perceive themselves, and wish to be perceived. It is believed by many men that if you tell your mates to be safe, then you will be perceived as feminine. However, Bromance challenges this idea by using country men, and using terms of endearment, to show that
For example, Keep the Bromance Alive uses many terms of endearment, such as “honeybuns” or “sugarplum”. The director has used the fear of men not wanting to be seen as nags, and addresses this fear, by using burly country men, to use terms that often a nagging wife would use. The language used in Little Bit Dead is often satirical and uses ridicule to highlight how “idiotic” drink-driving is and to highlight the absurdity of using the common saying “I’m only a little bit over, I’ll be right”. The closing title card on this particular advertisement even states “Only a little bit over?” “you bloody idiot”. Both advertisements use somewhat humorous tones to contrast the horrendous actions of unsafe behaviour. The use of the terms of endearment in Bromance, have the effect on the audience, as men seeing other men use such terms, highlights that telling your mates to drive safely, will not make you look feminine. Little Bit Dead then uses “you bloody idiot” to relate to the younger audience, as it may be language that they use to address their friends, and therefore helps them …show more content…
For example, 1 in 3 drivers and riders that were killed in road crashes had a blood alcohol level of 0.05. The likelihood of crashes is already doubled at this point. In Little Bit Dead, this statistic is also addressed as it focusses on drink driving, and the excuse of being “just a little bit over” the limit. It explores the dangers of using this excuse to justify unsafe actions. Bromance, addresses the issue of road accidents and fatalities in rural areas, hence the use of typical country men. In 2014, approximately 60% of fatal car crashes occurred in country areas, so by using the country men, the Motor Accident Commission has demonstrated that just because they are not as heard of, rural accidents still occur and are a major issue. Other context is the way that people, men in particular, view themselves. Little Bit Dead uses the young male view of invincibility, and the idea that ‘it won’t happen to me’, that many young men have when first receiving their licence and through the stages of first being able to drink. Although Bromance is also aimed at men, it uses the Australian sense of masculinity, and how they perceive themselves, and wish to be perceived. It is believed by many men that if you tell your mates to be safe, then you will be perceived as feminine. However, Bromance challenges this idea by using country men, and using terms of endearment, to show that