George Ritzer invented the term McDonaldization to describe the sociological phenomenon happening in today’s society. McDonaldization is the process that makes tasks easier to complete and it is happening all over the world today. Overall, McDonaldization is rationalization, taking a task and breaking it down into smaller task. Rationalization is the process where traditional modes of thinking are being replaced by a means of analysis with efficiency. McDonaldization is an efficient and logical process that produces a desired outcome because the product is made exactly the same every time. Henry Ford is an example of a McDonaldization trailblazer, when he invented the assembly line to make assembling cars a faster process. Ritzer broke down
