Although a lot of people refers baby boomers as senior citizens, baby boomers do not necessarily feel “old” because they have a positive outlook on life. They want to continue living exciting, active, and fulfilling lives. However, a significant amount of baby boomers must face the fact that they are approaching financial uncertainty due to aging out of the workforce (MINT 1). According to a 2015 study from the Government Accountability Office (GAO), 29% of Baby boomers do not have money set aside in a pension plan or alternative retirement plan (Feuerman, 2017). Given their financial situations, many may find that they must sell their homes and move to areas with lower costs of living to finance their retirement (Mintel 2016). According to
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Millennials did not go through the same difficulty that Baby Boomer went through during the 20th century. However, according to the United States Chamber of Commerce, Millennials are more tolerant of races and groups than any previous generation, with 45 percent versus 19 percent agreeing with special treatment to improve the position of minorities (Glosser 2016). Millennials are more outspoken about each of their own thoughts, feelings, and are more likely to protest any form of hate speech that targets people of a certain sex, sexual identity, gender identity, religion and race. Also, Pew Research shows that 41 percent of millennials obey what their managers tell them to do, which is more than the previous generations (Glosser …show more content…
According to Mintel, 60% of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. Also, about 30 percent of Millennials would only release their personal information after they receive an incentive offer (2014). Millennials have a huge impact in the economy, so it is up to companies to take advantage of Millennials desires because 42% of Millennials say that buying products that makes them feel good about themselves. Once again, this number is significantly higher than any other generation
Millennials did not go through the same difficulty that Baby Boomer went through during the 20th century. However, according to the United States Chamber of Commerce, Millennials are more tolerant of races and groups than any previous generation, with 45 percent versus 19 percent agreeing with special treatment to improve the position of minorities (Glosser 2016). Millennials are more outspoken about each of their own thoughts, feelings, and are more likely to protest any form of hate speech that targets people of a certain sex, sexual identity, gender identity, religion and race. Also, Pew Research shows that 41 percent of millennials obey what their managers tell them to do, which is more than the previous generations (Glosser …show more content…
According to Mintel, 60% of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. Also, about 30 percent of Millennials would only release their personal information after they receive an incentive offer (2014). Millennials have a huge impact in the economy, so it is up to companies to take advantage of Millennials desires because 42% of Millennials say that buying products that makes them feel good about themselves. Once again, this number is significantly higher than any other generation