The best way to get a message through to people is to use everyday language. For example, the words “illegal aliens” makes people think of immigrants who don’t speak English, break the law, don’t pay taxes, live off government benefits, etc. The words “undocumented person” makes people think of immigrants who want a better life, hard working, American dream, opportunity, etc. Associations with these words are important in politics because they create an imagine in peoples’ heads and can influence the way voters hear a message. “Although the concept of networks is relatively new to politics, the political right in the United States has long understood that voters respond less to facts, figures, policy positions, and rational arguments than to the emotions associations create”. When debating over immigration, politicians use words and images to evoke an emotional reaction from the viewers. When politicians are giving a speech about immigration they should use the three parts of rhetoric, ethos, pathos, and logos. These three characteristics should be incorporated in a speech because it is reaching out to all types of listeners. Emotional words trick many people, others need to see statistics, and some need to know who is saying the
The best way to get a message through to people is to use everyday language. For example, the words “illegal aliens” makes people think of immigrants who don’t speak English, break the law, don’t pay taxes, live off government benefits, etc. The words “undocumented person” makes people think of immigrants who want a better life, hard working, American dream, opportunity, etc. Associations with these words are important in politics because they create an imagine in peoples’ heads and can influence the way voters hear a message. “Although the concept of networks is relatively new to politics, the political right in the United States has long understood that voters respond less to facts, figures, policy positions, and rational arguments than to the emotions associations create”. When debating over immigration, politicians use words and images to evoke an emotional reaction from the viewers. When politicians are giving a speech about immigration they should use the three parts of rhetoric, ethos, pathos, and logos. These three characteristics should be incorporated in a speech because it is reaching out to all types of listeners. Emotional words trick many people, others need to see statistics, and some need to know who is saying the