In B2B there are many different social media platforms that business can use to help improve many of their B2B connections. I will be talking about the social networking platforms such as Twitter, Facebook, LinkedIn and Google+. Recently social media marketing has taken off in the B2B commerce. They have learned that it is a great way to build customer relationships with other businesses. Although, they learned that just being present in these realms is not enough. They need to come up with content marketing strategies to help them increase their followers/likes on these different platforms. The core purpose of social media platforms is to help business get there name out there in a positive manner with hopes that it is going to lead to long
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American Express Open is the B2B section for American express they try to sell many different types of business credit cards for all sorts of companies. While looking at there open forum they decided they wanted to create another website for solely for those small business to engage wit other business owners and talk about how to become successful. They saw that 60% of small businesses were failing in the first year and they wanted to help those businesses remain business. They wanted to provide tips and tricks so small businesses could have a higher chance of succeeding. Amex made sure to incorporate different questions, images, picture …show more content…
They created the @AmexOpen Twitter account, where they would tweet all sorts of different things such as, “would your #business fail without you? How to leave town with out worrying about the office” (NB) in 2011 Amex Open launched a contest called “Big Break for Small Business” this contest occurs every year. The winner will gain extensive marketing and strategy sessions from Facebook and Amex industry leaders along with money to help everything become a reality. Amex Believes this social media Forum campaign works because it is not solely focusing on selling those business their credit cards they growing a community and helping by tweeting out and Facebook posting different tips and insights on how to help keep their business running. You can see how this strategy runs through the B2B value chain. They developed great components that helped develop a great total offering for
American Express Open is the B2B section for American express they try to sell many different types of business credit cards for all sorts of companies. While looking at there open forum they decided they wanted to create another website for solely for those small business to engage wit other business owners and talk about how to become successful. They saw that 60% of small businesses were failing in the first year and they wanted to help those businesses remain business. They wanted to provide tips and tricks so small businesses could have a higher chance of succeeding. Amex made sure to incorporate different questions, images, picture …show more content…
They created the @AmexOpen Twitter account, where they would tweet all sorts of different things such as, “would your #business fail without you? How to leave town with out worrying about the office” (NB) in 2011 Amex Open launched a contest called “Big Break for Small Business” this contest occurs every year. The winner will gain extensive marketing and strategy sessions from Facebook and Amex industry leaders along with money to help everything become a reality. Amex Believes this social media Forum campaign works because it is not solely focusing on selling those business their credit cards they growing a community and helping by tweeting out and Facebook posting different tips and insights on how to help keep their business running. You can see how this strategy runs through the B2B value chain. They developed great components that helped develop a great total offering for