Taco Bell company was hit by a crisis in 2011. A disgruntled customer filed a lawsuit against Taco Bell claiming that the company falsely advertised their product as beef. The case was filed in the federal court in the Central District of California. The Alabama based law firm that filed the suit claimed that the products offered by the company contained less than 50% of beef. In fact, the case stated that the seasoned beef provided by Taco bell only comprised 35 % of beef. The disgruntled customer claimed that the company was not honest in its advertisement and that people were being lured into buying a product that was not correctly labeled (Phillips, 2011). The law firm also claimed that the seasoned meat sold by the organization did not
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More than $100000 was used in the sanitizing campaign in the media. The articles were entitled “Thank you for suing us. Here is the truth about the seasoned Beef." Taco Bell handled the issue timely and efficiently by frequently updating the customers on their products. This campaign helped in enlightening the customers and clearing doubts that might have popped up as a result of the lawsuit. The articles gave the real composition of their seasoned beef. The product contained 88% of beef that was certified by FDA, 3% water, 4% spices, 5% oats, years and other additives. The beef used has been inspected by USDA, and it is, therefore, suitable for human composition (Smith, 2011). New York Times was among the newspapers that were used to publicize the …show more content…
Facebook, Twitter, YouTube and the company website were the main platforms that were used to manage this impending crisis that faced Taco bell. The PR campaign adequately quelled the allegations. The scandal did not escalate so much, and it melted down within a short time. The case did not last long, and it was dropped within for months. The company received the massive following as a result of its social media campaign thus it did not lose its customers.
Crisis at Toyota and Red Cross
In recent years' big companies have been faced with scandals that are skewed towards tarnishing their names. Companies that do not prepare effectively for future scandals have been negatively affected by the impending crises. Organizations have developed clear plans and strategies to manage emerging crises. Toyota and Red Cross are some of the organizations that have been faced with scandals.
In 2010, Toyota was faced with a problem. Massive complaints were reported among Toyota users. Most cars produced by the company had some problems, and they failed in most instances (Bhasin, 2011). To curb this problem and restore public confidence, Toyota recalled 8.8 million vehicles. The cars recalled had safety defects, and they endangered the lives of esteemed customers. For example, accelerators jammed and as a result most accidents were reported. The defects led to the loss of lives thus the company had to lay out a strategy to handle the issue.
More than $100000 was used in the sanitizing campaign in the media. The articles were entitled “Thank you for suing us. Here is the truth about the seasoned Beef." Taco Bell handled the issue timely and efficiently by frequently updating the customers on their products. This campaign helped in enlightening the customers and clearing doubts that might have popped up as a result of the lawsuit. The articles gave the real composition of their seasoned beef. The product contained 88% of beef that was certified by FDA, 3% water, 4% spices, 5% oats, years and other additives. The beef used has been inspected by USDA, and it is, therefore, suitable for human composition (Smith, 2011). New York Times was among the newspapers that were used to publicize the …show more content…
Facebook, Twitter, YouTube and the company website were the main platforms that were used to manage this impending crisis that faced Taco bell. The PR campaign adequately quelled the allegations. The scandal did not escalate so much, and it melted down within a short time. The case did not last long, and it was dropped within for months. The company received the massive following as a result of its social media campaign thus it did not lose its customers.
Crisis at Toyota and Red Cross
In recent years' big companies have been faced with scandals that are skewed towards tarnishing their names. Companies that do not prepare effectively for future scandals have been negatively affected by the impending crises. Organizations have developed clear plans and strategies to manage emerging crises. Toyota and Red Cross are some of the organizations that have been faced with scandals.
In 2010, Toyota was faced with a problem. Massive complaints were reported among Toyota users. Most cars produced by the company had some problems, and they failed in most instances (Bhasin, 2011). To curb this problem and restore public confidence, Toyota recalled 8.8 million vehicles. The cars recalled had safety defects, and they endangered the lives of esteemed customers. For example, accelerators jammed and as a result most accidents were reported. The defects led to the loss of lives thus the company had to lay out a strategy to handle the issue.