The Importance Of Social Marketing

Improved Essays
Drawing inspiration from Kotler and Lee (2009), I desire the social marketing tool for notifying the public of concerns affecting the marginalized and children with disabilities. In reality, the public need awareness of marginalized children’s limitation and collaborate to improve their situation. Recalling back to Maria’s incidence, Maria’s mother successful rescued her daughter from the ritual after attending the circumcision sensation which opened and transformed her minds. Similar to Kotler and Lee (2009), I believe in the influence of social marketing as one means to sensitize, inform the public, and bring social transformation. Kotler and Lee (2009) argued compellingly, that marketing can improve world for each person to live, and not …show more content…
Through the field study, I realized that awareness creation and education of children with disabilities would support to untie them from social injustice and limitation. The effort to support children’s education cannot succeed if they continue to encounter hostile environment and limitation including limited teachers. My religious community together with the diocese of Musoma, my home diocese, already host more than a hundred of the children with disabilities who remain denied opportunities, excluded from social services, and hidden in homes, simply, because of disabilities. These children continue to encounter several obstacles refer to P#3 above. Despite the fact of limited resources, parents cannot reason why to educate such children incapable of assisting them in the future during their advanced age. Once again, poverty leads to parents’ decision based on the opportunity cost, resolving to educate the capable children, who in turn, would assist them during their advanced age, while excluding children with disabilities from the right to …show more content…
In 2005, the Bishop realized this need, and allocated one of the diocesan houses at the shores of Lake Victoria to the Sisters with the accompanied land, and children moved to the area. Although, the center still needs extensive restoration and expansion, it continues to be a treasured space for more than a hundred children living at the center and access the neighboring schools compared to only 10 children in 2006. As one of the community affiliate, in my home diocese, after the awareness from the field study finding, I feel the obligation to collaborate with my fellow sisters who work tirelessly with the marginalized children to improve the quality of living and provide access to quality education regardless of their physical

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