Drinking culture refers to the societies and practices associated with the consumption of alcoholic beverages. In Western culture, the social functions of drinking alcohol have attained various myths formed around popular culture and its social dangers. Drinking has been an abundant part in everyday adult life and is a myth of a sedative elixir or a perilous poison. The myth that embodies this artifact is that driving under the influence of alcohol has seriously negative consequences for those who participate in it. It can lead to serious accidents or worse death of the driver and to nearby pedestrians. To combat further casualties, Public Services Announcements or PSAs were created across countries such as the United Kingdom and the United
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The film includes a heartfelt montage of their happy moments with hints of Budweiser merchandising material thrown in some scenes. The setting is well-lit inviting and warm environment when they stay home, go to the park, and attend social gatherings with friends by the lake. The music is an upbeat yet soothing acoustic guitar track with vocals singing about relationship with one another to solidify the actor and the dog’s relationship. Then one night the dog is left behind at home while the owner goes out drinking with some friends. As time progresses, the music fades to simple strums of the guitar, the audience watches the dog wait all night for his owner to return with sad eyes and a whimper, but he never does. The scene fades to black with white text stating, “For some, the waiting never ended.” After a few seconds of listening to the dog whimper, the text fades to “But we can change that.” The next morning the dog is greeted by its owner kneeling down to hug his pet. He openly apologizes to his pet saying that he had too much to drink so he stayed at a friend’s …show more content…
The Pub Loo Shocker ad promotes a warning that drinking can lead to horrible consequences, while the Friends Are Waiting ad promotes responsible drinking with a positive consequence to their actions. The first campaign exaggerates the negative implication of alcohol and the social dangers that reside with it. While the Budweiser ad idealize that same idea and flips it into a positive by drinking responsibly and in
The film includes a heartfelt montage of their happy moments with hints of Budweiser merchandising material thrown in some scenes. The setting is well-lit inviting and warm environment when they stay home, go to the park, and attend social gatherings with friends by the lake. The music is an upbeat yet soothing acoustic guitar track with vocals singing about relationship with one another to solidify the actor and the dog’s relationship. Then one night the dog is left behind at home while the owner goes out drinking with some friends. As time progresses, the music fades to simple strums of the guitar, the audience watches the dog wait all night for his owner to return with sad eyes and a whimper, but he never does. The scene fades to black with white text stating, “For some, the waiting never ended.” After a few seconds of listening to the dog whimper, the text fades to “But we can change that.” The next morning the dog is greeted by its owner kneeling down to hug his pet. He openly apologizes to his pet saying that he had too much to drink so he stayed at a friend’s …show more content…
The Pub Loo Shocker ad promotes a warning that drinking can lead to horrible consequences, while the Friends Are Waiting ad promotes responsible drinking with a positive consequence to their actions. The first campaign exaggerates the negative implication of alcohol and the social dangers that reside with it. While the Budweiser ad idealize that same idea and flips it into a positive by drinking responsibly and in