His mission is to grab the attention of the world and influence the population to invest in his candy bar. On the contrary, one can imagine that it wasn’t so easy to grab the attention of the whole world in so little time. Now before Mars launched the Snickers bar in the United States, he marketed and discontinued the Marathon name brand bar during the 1970’s. Finally, in the 1990’s Mars allied the UK product with the Snickers brand name, someone trusted in his candy bar and in the United Kingdom and Ireland the candy bar was first marketed there under the name, Marathon until July 19, 1990. In the 1990’s Mars allied the UK product with the Snickers brand name; acknowledging people do not like to be pressured into purchasing anything, not even if it’s beneficial to them. The advertiser knows they come up with cleaver ways to make the consumer purchase the product anyway; songs, a catchy phrase, or even lots of color for instance; anything to draw the consumers attention to their product. Unknowingly, people fall for the bribe, not knowing that the person just picked up the product as they entered the store because they saw it, and it triggered them to sing the reminded song, or thought about the commercial just made them purchase the item. If society pays close attention to the advertisements shown, it will clearly show how the ad is only there to settle a short term need while gaining a long term profit with the consumer’s money. Advertisements were produced since the early years to fit into society by using the product to help solve situations in everyday life. For this, Snickers generates about two billion dollars a year today, when it started selling for only five cents a bar almost ninety years
His mission is to grab the attention of the world and influence the population to invest in his candy bar. On the contrary, one can imagine that it wasn’t so easy to grab the attention of the whole world in so little time. Now before Mars launched the Snickers bar in the United States, he marketed and discontinued the Marathon name brand bar during the 1970’s. Finally, in the 1990’s Mars allied the UK product with the Snickers brand name, someone trusted in his candy bar and in the United Kingdom and Ireland the candy bar was first marketed there under the name, Marathon until July 19, 1990. In the 1990’s Mars allied the UK product with the Snickers brand name; acknowledging people do not like to be pressured into purchasing anything, not even if it’s beneficial to them. The advertiser knows they come up with cleaver ways to make the consumer purchase the product anyway; songs, a catchy phrase, or even lots of color for instance; anything to draw the consumers attention to their product. Unknowingly, people fall for the bribe, not knowing that the person just picked up the product as they entered the store because they saw it, and it triggered them to sing the reminded song, or thought about the commercial just made them purchase the item. If society pays close attention to the advertisements shown, it will clearly show how the ad is only there to settle a short term need while gaining a long term profit with the consumer’s money. Advertisements were produced since the early years to fit into society by using the product to help solve situations in everyday life. For this, Snickers generates about two billion dollars a year today, when it started selling for only five cents a bar almost ninety years