Technology is everywhere. Cell phones, TVs, computers and the Internet are used on a daily basis to provide entertainment, gather information, or conduct business. Technology has been expanding and evolving as engineers and scientists make new discoveries. With modern developments, information is accessed faster than ever and in almost any location. According to a survey conducted by Pew Research Center, 65% of adults owned a cell phone in 2004 and has since increased to 95% as of 2015. Smart phones jumped from 35% in 2011 to 68% last year (Anderson). However, it’s the smartphone that has shown to be a widely used tool to conduct business and enhance a consumer’s social life. At the forefront of the smartphone industry are two companies: …show more content…
During the Presidential election, mobile phones played a large part by allowing citizens become “newscasters” by using applications such as Twitter, Periscope and Facebook to report on and comment on the election and the candidates. Dan Pfeiffer, former advisor to President Obama said, “Every minute — literally every minute — of every day of the campaign will be available live to anyone who wants it, no matter where they are"(Byers). Now, thanks to recent advances in technology and social media, nearly every person that owns a smartphone is able to make their voice heard. People are able to share information faster and to a much wider web of …show more content…
It sells more smartphones than any other company in the world. Apple is the main competition Samsung faces, especially in the United States, where the iPhone is the most popular smart-phone choice (Ross). This competition is what drives Samsung to continually improve their products. Investopedia’s article, “Samsung vs Apple Comparing Business Models,” reports “…someone leaked a Samsung strategy document from 2012 in which the Korean-based tech company blankly stated "Beating Apple is #1 Priority (everything must be context of beating Apple)" (Ross). Trying to beat out one company seems short-sighted for a company goal, but, according to USA Today, Apple is the most profitable companies is the world (McIntyre). Striving to “beat Apple” is no small