Six Principles of Persuasion
Student Name Withheld
University of the People Six Principles of Persuasion
The six principles of persuasion help present arguments to bring about change. These six principles are: reciprocity, scarcity, authority, commitment and consistency, consensus, and liking. These principles help your message successfully persuade by using social norms and expectations to your advantage (McLean, 2010). Sometimes you are able to persuade using only a few of the principles of persuasion, but being able to use all six principles will allow you to have more success. Knowing the principles can give you an advantage when trying to persuade and will lead to more success in changing people’s mind.
Discussion
It is important …show more content…
From a personal standpoint, using the principles of persuasion was particulary helpful when I was convinced a coworker at a law firm to go to the office offered yoga class during our lunch break. To persuade my coworker to join me at the yoga class, I used the all six of the principles of persuasion. For reciprocity, I convinced my coworker that the firm was providing us the class for free and we should repay them by attending the class. I also pointed out to my coworker that space was limited in the class so we should sign up early, this was the principle of scarcity in action. My coworker was not sure if yoga was the right work out for her, so I sent her some information and testimonials I found online, it provided expertise and authority on the subject that helped persuade her. By using the principles of authority and principle of consensus, I convinced her that yoga was a good exercise for her. On the morning before the first class, I sent her a reminder email about the yoga class, by doing so, I reinfoced the principle of commitment and consistency. Lastly, by approaching my coworker as a friend, I used the principle of liking to convince her the the yoga class would be a fun thing to do
Student Name Withheld
University of the People Six Principles of Persuasion
The six principles of persuasion help present arguments to bring about change. These six principles are: reciprocity, scarcity, authority, commitment and consistency, consensus, and liking. These principles help your message successfully persuade by using social norms and expectations to your advantage (McLean, 2010). Sometimes you are able to persuade using only a few of the principles of persuasion, but being able to use all six principles will allow you to have more success. Knowing the principles can give you an advantage when trying to persuade and will lead to more success in changing people’s mind.
Discussion
It is important …show more content…
From a personal standpoint, using the principles of persuasion was particulary helpful when I was convinced a coworker at a law firm to go to the office offered yoga class during our lunch break. To persuade my coworker to join me at the yoga class, I used the all six of the principles of persuasion. For reciprocity, I convinced my coworker that the firm was providing us the class for free and we should repay them by attending the class. I also pointed out to my coworker that space was limited in the class so we should sign up early, this was the principle of scarcity in action. My coworker was not sure if yoga was the right work out for her, so I sent her some information and testimonials I found online, it provided expertise and authority on the subject that helped persuade her. By using the principles of authority and principle of consensus, I convinced her that yoga was a good exercise for her. On the morning before the first class, I sent her a reminder email about the yoga class, by doing so, I reinfoced the principle of commitment and consistency. Lastly, by approaching my coworker as a friend, I used the principle of liking to convince her the the yoga class would be a fun thing to do